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What are your marketing priorities?
Answer one, two, or all three questions below — then let Content Compass build your personalized journey. Or load a sample persona to see an example.
1KPIs, OKRs & Must-Win priorities
What are your top priorities or must-win goals for this year?
2Capability needs
What capabilities are you looking to build or improve?
3Context
Anything else? Role, industry, tech stack…
How would you like to research?
📅
30 min / week
A weekly reading habit over 4 weeks — easy to fit around your schedule.
~2 hrs total · 4 weeks
🗓
30 min · Mon, Wed, Fri
Three short sessions a week — builds momentum without big time blocks.
~3 hrs total · 4 weeks · 12 sessions
🎯
2-hour deep focus
One focused session to go deep — ideal if you have a deadline or presentation coming up.
~2 hrs total · single session
Fill one box or all three — the more context, the sharper your journey.
⇄ Compare Journeys
Same person · Different persona lens · See why the journeys diverge
Try a preset:
Journey A
Top priorities
Capability needs
Context
Journey B
Top priorities
Capability needs
Context
Why these journeys look different
Journey A
Journey B
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Content Compare
Select a Product Play or Persona and we'll show you 4 examples of Best Fit content — along with which themes from the rubric are actually present in each piece. Use this to understand why a piece is relevant and how deeply it covers your buyer's priorities.