:root {
  --red: #FA0F00;
  --red-glow: rgba(250,15,0,0.07);
  --dark: #F7F5F2;
  --dark2: #FFFFFF;
  --dark3: #F2F0ED;
  --border: rgba(0,0,0,0.08);
  --border2: rgba(0,0,0,0.04);
  --text: #1A1A1A;
  --muted: #6B6560;
  --muted2: #B0AAA3;
  --blue: #2563EB;
  --purple: #7C3AED;
  --amber: #D97706;
  --green: #16A34A;
  --teal: #0891B2;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--dark);
  color: var(--text);
  min-height: 100vh;
  overflow-x: hidden;
}
@media (min-width: 1101px) {
  body { padding-left: 160px; }
  nav  { padding-left: calc(160px + 60px); }
  .hero { padding-left: 60px; }
  section { padding-left: 60px; }
}

/* ── GRAIN OVERLAY ── */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.035'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 1000;
  opacity: 0.15;
}

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 80px 60px;
  position: relative;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 80% 50%, rgba(250,15,0,0.04) 0%, transparent 70%),
    radial-gradient(ellipse 40% 60% at 10% 80%, rgba(59,130,246,0.04) 0%, transparent 60%),
    radial-gradient(ellipse 50% 40% at 50% 10%, rgba(139,92,246,0.03) 0%, transparent 60%);
}

.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--border2) 1px, transparent 1px),
    linear-gradient(90deg, var(--border2) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 80% 80% at 50% 50%, black 0%, transparent 100%);
}

.hero-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.2s forwards;
}

.hero-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7vw, 96px);
  font-weight: 900;
  line-height: 1.0;
  letter-spacing: -2px;
  max-width: 800px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.4s forwards;
}

.hero-title em {
  font-style: italic;
  color: var(--red);
}

.hero-sub {
  font-size: 18px;
  font-weight: 300;
  color: var(--muted);
  max-width: 540px;
  line-height: 1.7;
  margin-top: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.6s forwards;
}

.hero-stat-row {
  display: flex;
  gap: 48px;
  margin-top: 60px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.8s forwards;
}

.hero-stat { display: flex; flex-direction: column; gap: 4px; }
.hero-stat-num {
  font-family: 'Playfair Display', serif;
  font-size: 42px;
  font-weight: 700;
  line-height: 1;
  color: var(--text);
}
.hero-stat-num span { color: var(--red); }
.hero-stat-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-scroll {
  position: absolute;
  bottom: 40px;
  left: 60px;
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  opacity: 0;
  animation: fadeUp 1s ease 1.2s forwards;
}
.hero-scroll::before {
  content: '';
  width: 40px;
  height: 1px;
  background: var(--muted2);
  animation: growLine 1s ease 1.4s both;
}

.story-launch-row {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 32px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.7s forwards;
}

.story-launch-row-compact {
  justify-content: center;
  animation-delay: 0.1s;
}

.story-launch-link {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 0 20px;
  border-radius: 999px;
  border: 1px solid rgba(0,0,0,0.12);
  background: rgba(255,255,255,0.72);
  color: var(--text);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.02em;
  text-decoration: none;
  transition: transform 0.18s ease, border-color 0.18s ease, background 0.18s ease, color 0.18s ease;
}

.story-launch-link:hover {
  transform: translateY(-1px);
  border-color: rgba(250,15,0,0.4);
  color: var(--red);
}

.story-launch-link-primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
  box-shadow: 0 18px 30px rgba(250,15,0,0.16);
}

.story-launch-link-primary:hover {
  background: #d90f00;
  border-color: #d90f00;
  color: #fff;
}

/* ── SECTIONS ── */
section {
  padding: 120px 60px;
  position: relative;
}

.section-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 20px;
}

.section-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  max-width: 680px;
  margin-bottom: 20px;
}

.section-body {
  font-size: 16px;
  font-weight: 400;
  color: #3a3a3a;
  max-width: 560px;
  line-height: 1.8;
}

/* ── PROBLEM SECTION ── */
.problem-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-top: 60px;
  align-items: start;
}

.problem-before {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
}

.problem-before::before {
  content: 'BEFORE';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
}

.problem-after {
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
  background: rgba(250,15,0,0.03);
}

.problem-after::before {
  content: 'WITH CONTENT COMPASS';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: rgba(250,15,0,0.5);
}

.search-mock {
  background: rgba(0,0,0,0.04);
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 10px 14px;
  font-family: 'DM Mono', monospace;
  font-size: 12px;
  color: var(--muted2);
  margin-bottom: 14px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.result-list { display: flex; flex-direction: column; gap: 8px; }
.result-item {
  padding: 10px 12px;
  background: rgba(0,0,0,0.03);
  border: 1px solid var(--border2);
  border-radius: 6px;
  font-size: 12px;
  color: var(--muted);
  display: flex;
  align-items: center;
  gap: 8px;
}
.result-item::before { content: '□'; color: var(--muted2); font-size: 10px; }

.journey-mock { display: flex; flex-direction: column; gap: 10px; }
.week-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 12px;
}
.week-bar.ir { background: rgba(59,130,246,0.1); border: 1px solid rgba(59,130,246,0.2); color: #93c5fd; }
.week-bar.gd { background: rgba(139,92,246,0.1); border: 1px solid rgba(139,92,246,0.2); color: #c4b5fd; }
.week-bar.gs { background: rgba(245,158,11,0.1); border: 1px solid rgba(245,158,11,0.2); color: #fcd34d; }
.week-label { font-family: 'DM Mono', monospace; font-size: 9px; letter-spacing: 1px; opacity: 0.7; }

/* ── FLOW DIAGRAM ── */
.flow-section { overflow: hidden; }

.flow-container {
  margin-top: 80px;
  position: relative;
}

/* Three columns */
.flow-cols {
  display: grid;
  grid-template-columns: 1fr 60px 1fr 60px 1fr 60px 1fr;
  gap: 0;
  align-items: start;
}

.flow-col { display: flex; flex-direction: column; gap: 0; }

.flow-col-header {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--muted2);
  padding: 0 0 16px;
  border-bottom: 1px solid var(--border);
  margin-bottom: 20px;
}

.flow-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 52px; /* align with cards */
  color: var(--muted2);
  font-size: 18px;
}

/* Input card */
.input-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 18px;
  position: relative;
}

.input-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.input-field {
  font-size: 12px;
  color: var(--text);
  line-height: 1.6;
  margin-bottom: 8px;
}

.input-tag {
  display: inline-block;
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 10px;
  font-weight: 500;
  background: rgba(250,15,0,0.12);
  border: 1px solid rgba(250,15,0,0.25);
  color: var(--red);
  margin-right: 4px;
  margin-bottom: 4px;
}

/* Theme nodes */
.theme-node {
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 11.5px;
  line-height: 1.4;
  margin-bottom: 8px;
  cursor: default;
  transition: all 0.2s;
  border: 1px solid;
  position: relative;
}

.theme-node.active {
  background: rgba(250,15,0,0.08);
  border-color: rgba(250,15,0,0.3);
  color: var(--text);
}
.theme-node.active .theme-dot { background: var(--red); box-shadow: 0 0 8px var(--red); }

.theme-node.secondary {
  background: rgba(0,0,0,0.03);
  border-color: var(--border);
  color: var(--muted);
}
.theme-node.secondary .theme-dot { background: var(--muted2); }

.theme-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  position: absolute;
  right: 12px; top: 50%;
  transform: translateY(-50%);
}

/* Play tags */
.play-card {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 12px;
  margin-bottom: 8px;
  border: 1px solid;
  display: flex;
  align-items: center;
  gap: 8px;
}

.play-card.p1 { background: rgba(59,130,246,0.08); border-color: rgba(59,130,246,0.25); color: #93c5fd; }
.play-card.p2 { background: rgba(139,92,246,0.08); border-color: rgba(139,92,246,0.25); color: #c4b5fd; }
.play-card.p3 { background: rgba(16,185,129,0.08); border-color: rgba(16,185,129,0.25); color: #6ee7b7; }
.play-card.p4 { background: rgba(245,158,11,0.08); border-color: rgba(245,158,11,0.25); color: #fcd34d; }
.play-card.p5 { background: rgba(6,182,212,0.08); border-color: rgba(6,182,212,0.25); color: #67e8f9; }

.play-dot { width: 7px; height: 7px; border-radius: 50%; flex-shrink: 0; }
.p1 .play-dot { background: #3b82f6; }
.p2 .play-dot { background: #8b5cf6; }
.p3 .play-dot { background: #10b981; }
.p4 .play-dot { background: #f59e0b; }
.p5 .play-dot { background: #06b6d4; }

/* Content items */
.content-item {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 11px;
  margin-bottom: 8px;
  background: #fff;
  border: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 5px;
}

.content-title { font-size: 11.5px; color: var(--text); line-height: 1.4; }
.content-meta { display: flex; align-items: center; gap: 6px; }
.content-tier {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  padding: 1px 6px;
  border-radius: 4px;
  font-weight: 500;
}
.tier-ir { background: rgba(59,130,246,0.12); color: #93c5fd; }
.tier-gd { background: rgba(139,92,246,0.12); color: #c4b5fd; }
.tier-gs { background: rgba(245,158,11,0.12); color: #fcd34d; }
.content-play { font-size: 10px; color: var(--muted2); }

/* ── THEMES EXPLAINER ── */
.themes-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.theme-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 56px;
}

.theme-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.3s, transform 0.3s;
}

.theme-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}

.theme-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}

.theme-card-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-weight: 400;
  font-style: italic;
  line-height: 1.5;
  color: #1a1a1a;
  margin-bottom: 14px;
}

.theme-card-plays {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
}

.theme-play-tag {
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 9.5px;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: var(--dark3);
}

.theme-card-arrow {
  position: absolute;
  bottom: 16px; right: 16px;
  font-size: 18px;
  color: var(--muted2);
}

/* ── JOURNEY ARC ── */
.arc-section {}

.arc-weeks {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-top: 60px;
}

.arc-week {
  border-radius: 12px;
  padding: 24px;
  border: 1px solid;
  position: relative;
  overflow: hidden;
}

.arc-week::before {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 3px;
}

.arc-week.w1 { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.arc-week.w1::before { background: #3b82f6; }
.arc-week.w2 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w2::before { background: #8b5cf6; }
.arc-week.w3 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w3::before { background: linear-gradient(90deg, #8b5cf6, #f59e0b); }
.arc-week.w4 { background: rgba(245,158,11,0.06); border-color: rgba(245,158,11,0.2); }
.arc-week.w4::before { background: #f59e0b; }

.arc-week-num {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
  margin-bottom: 6px;
}
.arc-week-theme {
  font-family: 'Playfair Display', serif;
  font-size: 17px;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 12px;
}
.w1 .arc-week-theme { color: #93c5fd; }
.w2 .arc-week-theme { color: #c4b5fd; }
.w3 .arc-week-theme { color: #c4b5fd; }
.w4 .arc-week-theme { color: #fcd34d; }

.arc-week-desc { font-size: 12px; color: var(--muted); line-height: 1.6; }
.arc-tier-badge {
  display: inline-block;
  margin-top: 12px;
  padding: 3px 8px;
  border-radius: 6px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  font-weight: 500;
}
.w1 .arc-tier-badge { background: rgba(59,130,246,0.15); color: #93c5fd; }
.w2 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w3 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w4 .arc-tier-badge { background: rgba(245,158,11,0.15); color: #fcd34d; }

/* ── PERSONAS ── */
.persona-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin-top: 48px;
}

.persona-chip {
  padding: 8px 18px;
  border-radius: 40px;
  font-size: 12.5px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
  cursor: pointer;
  transition: all 0.2s;
  display: flex;
  align-items: center;
  gap: 6px;
}

.persona-chip:hover,
.persona-chip.active {
  border-color: rgba(250,15,0,0.4);
  background: rgba(250,15,0,0.08);
  color: var(--text);
}

.persona-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--red); opacity: 0; transition: opacity 0.2s; }
.persona-chip.active .persona-dot,
.persona-chip:hover .persona-dot { opacity: 1; }

/* ── NUMBERS SECTION ── */
.numbers-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
}

.numbers-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--border);
  margin-top: 60px;
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
}

.number-cell {
  background: #fff;
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  border: 1px solid rgba(0,0,0,0.08);
}

.number-val {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 900;
  line-height: 1;
  color: var(--text);
}
.number-val span { color: var(--red); }
.number-label {
  font-size: 12.5px;
  color: var(--muted);
  font-weight: 300;
  line-height: 1.5;
}
.number-sub {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  color: var(--muted2);
  letter-spacing: 1px;
  margin-top: 4px;
}

/* ── FOOTER CTA ── */
.cta-section {
  text-align: center;
  padding: 140px 60px;
  position: relative;
  overflow: hidden;
}

.cta-section::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(250,15,0,0.04) 0%, transparent 70%);
}

.cta-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(40px, 5vw, 72px);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -2px;
  max-width: 700px;
  margin: 0 auto 28px;
  position: relative;
}

.cta-sub {
  font-size: 16px;
  color: var(--muted);
  max-width: 480px;
  margin: 0 auto 48px;
  line-height: 1.7;
  position: relative;
}

.cta-badges {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
  position: relative;
}

.cta-badge {
  padding: 10px 22px;
  border-radius: 40px;
  font-size: 12px;
  font-weight: 500;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: #fff;
}

.cta-badge.primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}



/* ── ORIGIN RESTRUCTURED ── */
.origin-top {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-bottom: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--border);
}

.origin-top-left {}
.origin-top-right {}

.origin-bottom {
  display: flex;
  gap: 40px;
  align-items: flex-start;
  flex-wrap: wrap;
}

.origin-bottom-left {
  flex: 1;
  min-width: 260px;
}

/* Crawl / Walk / Run */
.crawl-walk-run {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: 4px;
}

.cwr-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 12px 16px;
  border-radius: 10px;
  border: 1px solid;
  transition: transform 0.2s;
}
.cwr-item:hover { transform: translateX(4px); }

.cwr-item.crawl { background: rgba(16,185,129,0.06); border-color: rgba(16,185,129,0.2); }
.cwr-item.walk  { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.cwr-item.run   { background: rgba(250,15,0,0.06);   border-color: rgba(250,15,0,0.2); }

.cwr-phase {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  min-width: 44px;
  padding-top: 1px;
  flex-shrink: 0;
}
.crawl .cwr-phase { color: #10b981; }
.walk  .cwr-phase { color: #3b82f6; }
.run   .cwr-phase { color: var(--red); }

.cwr-text {
  font-size: 13px;
  line-height: 1.5;
  color: #2a2a2a;
}
.cwr-text em { color: var(--text); font-style: normal; font-weight: 500; }

@media (max-width: 900px) {
  .origin-top { grid-template-columns: 1fr; gap: 40px; }
  .origin-bottom { flex-direction: column; }
}


.origin-single { max-width: 1100px; }
.origin-two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 28px;
  align-items: start;
}
.why-section {
  background: var(--dark2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 120px 60px;
}
.why-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: start;
}
.why-left {}
.why-right {}
@media (max-width: 900px) {
  .origin-two-col { grid-template-columns: 1fr; }
  .why-inner { grid-template-columns: 1fr; }
  .why-section { padding: 80px 24px; }
}

/* ── ORIGIN SECTION ── */
.origin-section {
  border-top: 1px solid var(--border);
  background: var(--dark);
}

.origin-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.origin-col {}

.origin-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(26px, 2.5vw, 38px);
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.5px;
  margin-bottom: 20px;
}

.origin-title em {
  font-style: italic;
  color: var(--red);
}

.origin-body {
  font-size: 15px;
  font-weight: 300;
  color: var(--muted);
  line-height: 1.8;
  margin-bottom: 16px;
}

.origin-teams {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: 32px;
  margin-bottom: 28px;
  padding: 20px 24px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
}

.origin-team { flex: 1; }

.origin-team-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 4px;
}

.origin-team-name {
  font-size: 15px;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 2px;
}

.origin-team-sub {
  font-size: 12px;
  color: var(--muted);
}

.origin-divider {
  font-size: 20px;
  color: var(--muted2);
  font-weight: 300;
  flex-shrink: 0;
}

.origin-audience {
  margin-top: 4px;
}

.origin-audience-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.origin-audience-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
}

.origin-chip {
  padding: 5px 14px;
  border-radius: 20px;
  font-size: 12px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
}

/* Aha card */
.aha-card {
  background: linear-gradient(135deg, rgba(250,15,0,0.08) 0%, rgba(250,15,0,0.03) 100%);
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 22px 24px;
  margin: 28px 0 28px;
  position: relative;
  overflow: hidden;
}

.aha-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--red);
}

.aha-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 10px;
}

.aha-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-style: italic;
  font-weight: 400;
  color: #1A1A1A;
  line-height: 1.7;
}

/* Questions */
.why-questions {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.why-q {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  padding: 14px 16px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}

.why-q:hover {
  border-color: rgba(250,15,0,0.3);
}

.why-q-num {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 1px;
  color: var(--red);
  flex-shrink: 0;
  padding-top: 2px;
  font-weight: 500;
}

.why-q-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.6;
}

.why-q-text strong {
  color: var(--text);
  font-weight: 600;
}

@media (max-width: 900px) {
  .origin-grid { grid-template-columns: 1fr; gap: 60px; }
}


.arc-tailor-note {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 20px;
  padding: 11px 16px;
  background: rgba(250,15,0,0.05);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 10px;
  max-width: 680px;
}
.arc-tailor-icon { color: var(--red); font-size: 13px; flex-shrink: 0; }
.arc-tailor-text { font-size: 12.5px; color: var(--muted); line-height: 1.5; }
.arc-tailor-text strong { color: var(--text); font-weight: 600; }


.why-learning-badge {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 24px;
  padding: 10px 16px;
  background: rgba(16,185,129,0.07);
  border: 1px solid rgba(16,185,129,0.25);
  border-radius: 10px;
  font-size: 12.5px;
  color: #6ee7b7;
  max-width: 420px;
  font-style: italic;
}
.why-learning-dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: #10b981;
  flex-shrink: 0;
  animation: pulse 2s ease infinite;
}
.why-open-q-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 14px;
}
.why-q-open {
  cursor: default;
}
.why-q-open:hover {
  border-color: rgba(16,185,129,0.3) !important;
}


.origin-disclaimer {
  display: flex;
  align-items: flex-start;
  gap: 7px;
  margin-top: 14px;
  padding: 9px 13px;
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border);
  border-radius: 8px;
  font-size: 11.5px;
  color: var(--muted);
  font-style: italic;
  max-width: 380px;
}

/* ── BENEFIT ROWS ── */
.benefit-row {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  padding: 12px 14px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}
.benefit-row:hover { border-color: rgba(255,255,255,0.12); }
.benefit-icon {
  width: 32px; height: 32px;
  border-radius: 8px;
  border: 1px solid;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.benefit-label {
  font-size: 13px;
  font-weight: 700;
  margin-bottom: 5px;
  font-family: 'DM Sans', sans-serif;
  color: #1a1a1a;
}
.benefit-desc {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.6;
}


/* ── SCORING SECTION ── */
.scoring-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
.scoring-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-top: 52px;
  margin-bottom: 32px;
}
@media(max-width:900px){ .scoring-grid { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .scoring-grid { grid-template-columns: 1fr; } }

.scoring-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 22px 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.2s, transform 0.2s;
}
.scoring-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}
.scoring-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}
.scoring-num {
  font-family: 'Playfair Display', serif;
  font-size: 36px;
  font-weight: 900;
  color: rgba(250,15,0,0.15);
  line-height: 1;
  margin-bottom: 10px;
}
.scoring-title {
  font-size: 15px;
  font-weight: 700;
  color: #1a1a1a;
  margin-bottom: 8px;
}
.scoring-body {
  font-size: 13.5px;
  color: #3a3a3a;
  line-height: 1.65;
}
.scoring-body strong { color: var(--text); }

.fit-tag {
  display: inline-block;
  padding: 1px 7px;
  border-radius: 5px;
  font-size: 11px;
  font-weight: 700;
  font-family: 'DM Mono', monospace;
}
.fit-tag.bf { background: rgba(16,185,129,0.15); color: #10b981; }
.fit-tag.gm { background: rgba(59,130,246,0.15); color: #3b82f6; }

.scoring-funfact {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  background: rgba(250,15,0,0.04);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 12px;
  padding: 20px 22px;
}
.scoring-funfact-icon {
  font-size: 20px;
  color: var(--red);
  flex-shrink: 0;
  margin-top: 2px;
}
.scoring-funfact-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 8px;
}
.scoring-funfact-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.7;
}
.scoring-funfact-text em { color: var(--text); font-style: normal; font-weight: 600; }



/* ── WHAT WE LEARNED SECTION ── */
.learned-section {
  padding: 120px 60px;
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
@media(max-width:900px){ .learned-section { padding: 80px 24px; } }

.learned-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 52px;
}
@media(max-width:800px){ .learned-grid { grid-template-columns: 1fr; } }

.learned-group {
  margin-top: 52px;
}
.learned-group-header {
  margin-bottom: 18px;
  padding-bottom: 14px;
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
  display: flex;
  align-items: baseline;
  gap: 16px;
  flex-wrap: wrap;
}
.learned-group-label {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1.5px;
}
.learned-group-sub {
  font-size: 12.5px;
  color: var(--muted);
}
.learned-cards-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
@media(max-width:900px){ .learned-cards-row { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .learned-cards-row { grid-template-columns: 1fr; } }

.learned-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.1);
  border-radius: 14px;
  padding: 24px 22px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: border-color 0.2s, transform 0.2s;
}
.learned-card:hover {
  border-color: rgba(250,15,0,0.25);
  transform: translateY(-2px);
}
.learned-icon {
  width: 38px;
  height: 38px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  flex-shrink: 0;
}
.learned-title {
  font-size: 14.5px;
  font-weight: 700;
  color: #1a1a1a;
  line-height: 1.35;
}
.learned-body {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.7;
}

/* ── ANIMATIONS ── */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

@keyframes growLine {
  from { width: 0; }
  to   { width: 40px; }
}

@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.15; }
}

@keyframes flowPulse {
  0% { opacity: 0.3; transform: scaleX(1); }
  50% { opacity: 1; transform: scaleX(1.02); }
  100% { opacity: 0.3; transform: scaleX(1); }
}

.animate-in {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.animate-in.visible {
  opacity: 1;
  transform: translateY(0);
}

/* stagger children */
.stagger > * { opacity: 0; transform: translateY(16px); transition: opacity 0.5s ease, transform 0.5s ease; }
.stagger.visible > *:nth-child(1) { opacity:1; transform:translateY(0); transition-delay: 0.0s; }
.stagger.visible > *:nth-child(2) { opacity:1; transform:translateY(0); transition-delay: 0.1s; }
.stagger.visible > *:nth-child(3) { opacity:1; transform:translateY(0); transition-delay: 0.2s; }
.stagger.visible > *:nth-child(4) { opacity:1; transform:translateY(0); transition-delay: 0.3s; }
.stagger.visible > *:nth-child(5) { opacity:1; transform:translateY(0); transition-delay: 0.4s; }
.stagger.visible > *:nth-child(6) { opacity:1; transform:translateY(0); transition-delay: 0.5s; }
.stagger.visible > *:nth-child(7) { opacity:1; transform:translateY(0); transition-delay: 0.6s; }
.stagger.visible > *:nth-child(8) { opacity:1; transform:translateY(0); transition-delay: 0.7s; }
.stagger.visible > *:nth-child(9) { opacity:1; transform:translateY(0); transition-delay: 0.8s; }

/* ── NAV ── */
nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 16px 60px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(247,245,242,0.92);
  backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  display: flex;
  align-items: center;
  gap: 10px;
}

.nav-ae {
  width: 28px; height: 28px;
  background: var(--red);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  font-weight: 800;
  color: #fff;
  font-family: 'Playfair Display', serif;
}

.nav-name {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.2px;
}

.nav-pill {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 20px;
  border: 1px solid rgba(250,15,0,0.3);
  color: var(--red);
  background: rgba(250,15,0,0.06);
}

.story-nav-actions {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 10px;
  flex-wrap: wrap;
}

.story-nav-link {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 36px;
  padding: 0 15px;
  border-radius: 999px;
  border: 1px solid rgba(0,0,0,0.1);
  background: rgba(255,255,255,0.72);
  color: var(--text);
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 1.1px;
  text-transform: uppercase;
  text-decoration: none;
  transition: border-color 0.18s ease, color 0.18s ease, background 0.18s ease, transform 0.18s ease;
}

.story-nav-link:hover {
  transform: translateY(-1px);
  border-color: rgba(250,15,0,0.36);
  color: var(--red);
}

.story-nav-link-primary {
  background: rgba(250,15,0,0.08);
  border-color: rgba(250,15,0,0.28);
  color: var(--red);
}

/* Connector lines between flow columns */
.connector {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 44px;
  flex-direction: column;
  gap: 4px;
}

.connector-line {
  width: 1px;
  height: 20px;
  background: linear-gradient(to bottom, transparent, var(--border), transparent);
}

.connector-arrow {
  color: var(--muted2);
  font-size: 14px;
}

/* Responsive */
@media (max-width: 900px) {
  .hero { padding: 80px 24px; }
  section { padding: 80px 24px; }
  nav { padding: 14px 24px; }
  .flow-cols { grid-template-columns: 1fr; gap: 0; }
  .flow-arrow { display: none; }
  .problem-grid { grid-template-columns: 1fr; }
  .arc-weeks { grid-template-columns: 1fr 1fr; }
  .numbers-grid { grid-template-columns: 1fr 1fr; }
  .theme-grid { grid-template-columns: 1fr; }
}

/* Live dot */
.live-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--green);
  animation: pulse 2s ease infinite;
  display: inline-block;
  margin-right: 4px;
}

@media (max-width: 900px) {
  .story-nav-actions {
    width: 100%;
    justify-content: flex-start;
  }

  .story-launch-row {
    margin-top: 24px;
  }
}

@media (max-width: 640px) {
  .story-nav-link,
  .story-launch-link {
    width: 100%;
  }

  .story-launch-row-compact {
    align-items: stretch;
  }
}

/* ── SIDE NAV ── */
.side-nav {
  position: fixed;
  left: 0; top: 50%;
  transform: translateY(-50%);
  z-index: 90;
  padding: 0 0 0 18px;
  pointer-events: none;
  width: 160px;
}
.side-nav-inner {
  display: flex;
  flex-direction: column;
  gap: 4px;
  pointer-events: all;
}
.sn-item {
  display: flex;
  align-items: center;
  gap: 8px;
  text-decoration: none;
  padding: 4px 0;
  cursor: pointer;
  group: true;
}
.sn-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: rgba(0,0,0,0.2);
  flex-shrink: 0;
  transition: all 0.2s;
}
.sn-label {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  letter-spacing: 0.5px;
  color: var(--muted);
  white-space: nowrap;
  transition: all 0.2s;
  pointer-events: none;
}
.sn-item:hover .sn-dot,
.sn-item.active .sn-dot {
  background: var(--red);
  box-shadow: 0 0 6px rgba(250,15,0,0.5);
  width: 8px; height: 8px;
}
.sn-item:hover .sn-label {
  color: var(--muted);
  transform: translateX(0);
}
.sn-item.active .sn-label {
  color: var(--red);
  transform: translateX(0);
}

/* connector lines between dots */
.sn-item:not(:last-child)::after {
  content: '';
  position: absolute;
  left: 19px;
  width: 1px;
  height: 12px;
  background: rgba(0,0,0,0.1);
  margin-top: 18px;
}
.side-nav-inner { position: relative; }

@media (max-width: 1100px) { .side-nav { display: none; } }

/* ── Adobe brand refresh ── */
:root {
  --red: #EB1000;
  --red-glow: rgba(235,16,0,0.08);
  --dark: #FFFFFF;
  --dark2: #F6F6F6;
  --dark3: #F2F2F2;
  --border: rgba(0,0,0,0.12);
  --border2: rgba(0,0,0,0.06);
  --text: #000000;
  --muted: #4E4E4E;
  --muted2: #7A7A7A;
  --blue: #1D95E7;
  --purple: #9A47E2;
  --amber: #F5C700;
  --green: #0BA45D;
  --teal: #0FB1C0;
  --font-body: "Adobe Clean", "Adobe Clean UX", "Segoe UI", Helvetica, Arial, sans-serif;
  --font-display: var(--font-body);
  --font-label: var(--font-body);
}

html { background: #fff; }

body {
  font-family: var(--font-body);
  background: #fff;
  color: var(--text);
}

body::before {
  opacity: 0.08;
  mix-blend-mode: multiply;
}

nav {
  padding: 18px 60px;
  background: rgba(255,255,255,0.96);
  border-bottom: 1px solid rgba(0,0,0,0.08);
  backdrop-filter: blur(22px);
}

@media (min-width: 1101px) {
  nav { padding-left: calc(160px + 60px); }
}

.brand-lockup {
  display: flex;
  align-items: center;
  gap: 14px;
  min-width: 0;
  color: inherit;
  text-decoration: none;
}

.brand-logo {
  width: 88px;
  height: auto;
  flex-shrink: 0;
}

.brand-copy {
  display: flex;
  flex-direction: column;
  gap: 2px;
  min-width: 0;
}

.brand-eyebrow {
  font-family: var(--font-label);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted2);
}

.brand-title {
  font-family: var(--font-display);
  font-size: 21px;
  font-weight: 800;
  letter-spacing: -0.02em;
  color: var(--text);
}

.story-nav-actions { gap: 12px; }

.story-nav-link {
  min-height: 42px;
  padding: 0 18px;
  border: 1px solid rgba(0,0,0,0.12);
  background: #fff;
  color: var(--text);
  font-family: var(--font-label);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.story-nav-link:hover {
  border-color: var(--red);
  background: #fff5f4;
  color: var(--red);
  box-shadow: none;
}

.story-nav-link-primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}

.story-nav-link-primary:hover {
  background: #c80e00;
  border-color: #c80e00;
  color: #fff;
}

.hero {
  padding-top: 170px;
  padding-bottom: 110px;
  background: #000;
  color: #fff;
}

.hero-bg {
  background:
    radial-gradient(ellipse 46% 56% at 78% 18%, rgba(235,16,0,0.32) 0%, transparent 60%),
    radial-gradient(ellipse 34% 46% at 20% 80%, rgba(29,149,231,0.12) 0%, transparent 58%),
    linear-gradient(180deg, #000000 0%, #090909 100%);
}

.hero-grid {
  background-image:
    linear-gradient(rgba(255,255,255,0.06) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.06) 1px, transparent 1px);
}

.hero-eyebrow {
  color: rgba(255,255,255,0.72);
  font-family: var(--font-label);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
}

.hero-kicker {
  font-family: var(--font-display);
  font-size: clamp(18px, 2vw, 24px);
  font-weight: 400;
  color: rgba(255,255,255,0.74);
  margin-bottom: 16px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.35s forwards;
}

.hero-title,
.section-title,
.origin-title,
.cta-title,
.theme-card-text,
.arc-week-theme,
.number-val {
  font-family: var(--font-display);
}

.hero-title {
  font-size: clamp(60px, 8vw, 112px);
  font-weight: 900;
  letter-spacing: -0.05em;
  line-height: 0.92;
  max-width: 930px;
}

.hero-title em,
.origin-title em {
  font-style: normal;
  color: var(--red);
}

.hero-sub {
  max-width: 640px;
  color: rgba(255,255,255,0.78);
  font-size: 19px;
  font-weight: 400;
  line-height: 1.68;
}

.hero .story-launch-link {
  background: rgba(255,255,255,0.06);
  border-color: rgba(255,255,255,0.18);
  color: #fff;
}

.hero .story-launch-link:hover {
  background: rgba(255,255,255,0.12);
  border-color: rgba(255,255,255,0.28);
  color: #fff;
}

.hero .story-launch-link-primary {
  background: var(--red);
  border-color: var(--red);
}

.hero .story-launch-link-primary:hover {
  background: #c80e00;
  border-color: #c80e00;
}

.hero-stat-row {
  gap: 16px;
  flex-wrap: wrap;
}

.hero-stat {
  min-width: 170px;
  padding: 18px 20px;
  border-radius: 18px;
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.12);
  backdrop-filter: blur(18px);
}

.hero-stat-num {
  font-family: var(--font-display);
  font-size: 44px;
  font-weight: 900;
  color: #fff;
}

.hero-stat-label,
.section-label,
.flow-col-header,
.input-label,
.origin-team-label,
.origin-audience-label,
.arc-week-num,
.number-sub,
.cta-badge,
.theme-play-tag,
.problem-before::before,
.problem-after::before,
.sn-label {
  font-family: var(--font-label);
  font-weight: 700;
}

.hero-stat-label {
  font-size: 10px;
  letter-spacing: 0.12em;
  color: rgba(255,255,255,0.68);
}

.hero-scroll {
  color: rgba(255,255,255,0.48);
}

.hero-scroll::before {
  background: rgba(255,255,255,0.48);
}

section {
  padding-top: 112px;
  padding-bottom: 112px;
}

.section-label {
  color: var(--red);
  font-size: 11px;
  letter-spacing: 0.16em;
}

.section-title {
  font-size: clamp(38px, 4vw, 64px);
  font-weight: 900;
  letter-spacing: -0.04em;
  line-height: 0.98;
  max-width: 760px;
}

.section-body,
.origin-body,
.cta-sub,
.arc-week-desc,
.why-q-text,
.benefit-desc,
.number-label,
.cwr-text,
.theme-card-arrow {
  color: var(--muted);
}

.problem-section,
.themes-section,
.numbers-section {
  background: #f5f5f5;
  border-color: rgba(0,0,0,0.08);
}

.problem-before,
.input-card,
.content-item,
.theme-card,
.number-cell,
.origin-teams,
.why-q,
.persona-chip,
.origin-chip,
.story-launch-link,
.cta-badge,
.learned-card,
.arc-week,
.week-bar,
.play-card,
.cwr-item {
  border-radius: 18px;
}

.problem-before {
  background: #fff;
  border: 1px solid rgba(0,0,0,0.10);
}

.problem-after {
  background: #000;
  border: 1px solid rgba(235,16,0,0.40);
  color: #fff;
  box-shadow: 0 24px 60px rgba(0,0,0,0.16);
}

.problem-after::before {
  color: rgba(255,255,255,0.58);
}

.problem-after .benefit-row {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.12);
}

.problem-after .benefit-row:hover {
  border-color: rgba(255,255,255,0.22);
}

.problem-after .benefit-icon {
  background: rgba(235,16,0,0.12) !important;
  border-color: rgba(235,16,0,0.30) !important;
  color: var(--red) !important;
}

.problem-after .benefit-icon svg path,
.problem-after .benefit-icon svg circle,
.problem-after .benefit-icon svg rect {
  stroke: currentColor !important;
}

.problem-after .benefit-label {
  color: #fff !important;
}

.problem-after .benefit-desc {
  color: rgba(255,255,255,0.74);
}

.problem-after > div[style*="margin-top:16px"] {
  background: rgba(235,16,0,0.14) !important;
  border: 1px solid rgba(235,16,0,0.34) !important;
  color: #fff !important;
  font-family: var(--font-label) !important;
  border-radius: 14px !important;
}

.flow-col-header,
.input-label,
.arc-week-num,
.number-sub,
.theme-play-tag {
  letter-spacing: 0.12em;
}

.input-card,
.content-item,
.theme-card,
.number-cell,
.origin-teams {
  border: 1px solid rgba(0,0,0,0.10);
}

.input-tag,
.persona-chip:hover,
.persona-chip.active {
  background: rgba(235,16,0,0.08);
  border-color: rgba(235,16,0,0.28);
}

.theme-node.active,
.aha-card,
.arc-tailor-note {
  background: rgba(235,16,0,0.08);
  border-color: rgba(235,16,0,0.24);
}

.theme-node.active .theme-dot {
  box-shadow: 0 0 8px rgba(235,16,0,0.4);
}

.week-bar,
.play-card,
.arc-week {
  color: var(--text);
  background: #fff;
  border: 1px solid rgba(0,0,0,0.10);
}

.week-bar.ir,
.play-card.p1,
.arc-week.w1 {
  box-shadow: inset 4px 0 0 var(--blue);
}

.week-bar.gd,
.play-card.p2,
.arc-week.w2 {
  box-shadow: inset 4px 0 0 var(--purple);
}

.week-bar.gs,
.play-card.p4,
.arc-week.w4 {
  box-shadow: inset 4px 0 0 var(--amber);
}

.play-card.p3,
.arc-week.w3 {
  box-shadow: inset 4px 0 0 var(--green);
}

.play-card.p5 {
  box-shadow: inset 4px 0 0 var(--teal);
}

.play-card.p1,
.play-card.p2,
.play-card.p3,
.play-card.p4,
.play-card.p5,
.week-bar.ir,
.week-bar.gd,
.week-bar.gs,
.arc-week.w1,
.arc-week.w2,
.arc-week.w3,
.arc-week.w4 {
  background: #fff;
  border-color: rgba(0,0,0,0.10);
  color: var(--text);
}

.p1 .play-dot,
.w1::before { background: var(--blue); }

.p2 .play-dot,
.w2::before { background: var(--purple); }

.p3 .play-dot,
.w3::before { background: var(--green); }

.p4 .play-dot,
.w4::before { background: var(--amber); }

.p5 .play-dot { background: var(--teal); }

.theme-card::before {
  height: 3px;
  background: linear-gradient(90deg, var(--red), rgba(235,16,0,0));
}

.theme-card-text {
  font-style: normal;
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--text);
}

.content-tier,
.tier-ir,
.tier-gd,
.tier-gs,
.arc-tier-badge {
  font-family: var(--font-label);
  font-weight: 700;
  color: var(--text);
}

.tier-ir,
.w1 .arc-tier-badge { background: rgba(29,149,231,0.14); }

.tier-gd,
.w2 .arc-tier-badge,
.w3 .arc-tier-badge { background: rgba(154,71,226,0.14); }

.tier-gs,
.w4 .arc-tier-badge { background: rgba(245,199,0,0.22); }

.w1 .arc-week-theme,
.w2 .arc-week-theme,
.w3 .arc-week-theme,
.w4 .arc-week-theme {
  color: var(--text);
}

.numbers-grid {
  background: rgba(0,0,0,0.08);
  border: 1px solid rgba(0,0,0,0.08);
}

.number-cell {
  border: 1px solid rgba(0,0,0,0.08);
}

.number-val {
  font-weight: 900;
  letter-spacing: -0.04em;
}

.origin-section {
  background: #fff;
}

.origin-title {
  font-size: clamp(28px, 2.6vw, 42px);
  font-weight: 900;
  letter-spacing: -0.03em;
}

.aha-card {
  background: #fff5f4;
}

.aha-text {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 700;
  color: var(--text);
  letter-spacing: -0.01em;
}

.why-section {
  background: #000;
  color: #fff;
}

.why-section .section-title,
.why-section .origin-title,
.why-section .why-q-text strong,
.why-section .learned-title {
  color: #fff;
}

.why-section .section-body,
.why-section .origin-body,
.why-section .why-q-text,
.why-section .arc-tailor-text {
  color: rgba(255,255,255,0.74);
}

.why-q {
  background: rgba(255,255,255,0.05);
  border-color: rgba(255,255,255,0.12);
}

.why-q:hover {
  border-color: rgba(235,16,0,0.42);
}

.why-learning-badge {
  background: rgba(255,255,255,0.06);
  border-color: rgba(255,255,255,0.16);
  color: rgba(255,255,255,0.82);
}

.why-learning-dot {
  background: var(--red);
}

.learned-group-label {
  color: var(--red) !important;
}

.learned-card {
  background: #fff;
  border: 1px solid rgba(0,0,0,0.10);
}

.learned-card:hover {
  border-color: rgba(235,16,0,0.24);
}

.learned-icon {
  background: #fff5f4 !important;
  color: var(--red) !important;
}

.cta-section {
  background: #000;
  color: #fff;
}

.cta-section::before {
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(235,16,0,0.2) 0%, transparent 70%);
}

.cta-title {
  color: #fff;
  font-weight: 900;
  letter-spacing: -0.04em;
}

.cta-sub {
  color: rgba(255,255,255,0.72);
}

.cta-badge {
  background: rgba(255,255,255,0.06);
  border-color: rgba(255,255,255,0.14);
  color: rgba(255,255,255,0.84);
}

.cta-badge.primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}

.cwr-item.crawl {
  background: rgba(11,164,93,0.08);
  border-color: rgba(11,164,93,0.22);
}

.cwr-item.walk {
  background: rgba(29,149,231,0.08);
  border-color: rgba(29,149,231,0.22);
}

.cwr-item.run {
  background: rgba(235,16,0,0.08);
  border-color: rgba(235,16,0,0.22);
}

.crawl .cwr-phase { color: var(--green); }
.walk .cwr-phase { color: var(--blue); }
.run .cwr-phase { color: var(--red); }

.side-nav {
  padding-left: 22px;
}

.sn-dot {
  background: rgba(0,0,0,0.16);
}

.sn-label {
  font-size: 10px;
  letter-spacing: 0.04em;
}

.sn-item.active .sn-dot,
.sn-item:hover .sn-dot {
  box-shadow: 0 0 6px rgba(235,16,0,0.35);
}

.sn-item.active .sn-label {
  color: var(--red);
}

@media (max-width: 900px) {
  .hero { padding-top: 140px; }
  .brand-logo { width: 76px; }
}

@media (max-width: 720px) {
  nav {
    padding: 16px 24px;
    align-items: flex-start;
  }

  .brand-logo { width: 70px; }
  .brand-title { font-size: 18px; }
  .story-nav-actions { width: 100%; justify-content: flex-start; }
  .hero-title { font-size: clamp(48px, 16vw, 72px); }
  .hero-sub { font-size: 17px; }
}

:root {
  --red: #FA0F00;
  --red-glow: rgba(250,15,0,0.07);
  --dark: #F7F5F2;
  --dark2: #FFFFFF;
  --dark3: #F2F0ED;
  --border: rgba(0,0,0,0.08);
  --border2: rgba(0,0,0,0.04);
  --text: #1A1A1A;
  --muted: #6B6560;
  --muted2: #B0AAA3;
  --blue: #2563EB;
  --purple: #7C3AED;
  --amber: #D97706;
  --green: #16A34A;
  --teal: #0891B2;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--dark);
  color: var(--text);
  min-height: 100vh;
  overflow-x: hidden;
}
@media (min-width: 1101px) {
  body { padding-left: 160px; }
  nav  { padding-left: calc(160px + 60px); }
  .hero { padding-left: 60px; }
  section { padding-left: 60px; }
}

/* ── GRAIN OVERLAY ── */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.035'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 1000;
  opacity: 0.15;
}

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 80px 60px;
  position: relative;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 80% 50%, rgba(250,15,0,0.04) 0%, transparent 70%),
    radial-gradient(ellipse 40% 60% at 10% 80%, rgba(59,130,246,0.04) 0%, transparent 60%),
    radial-gradient(ellipse 50% 40% at 50% 10%, rgba(139,92,246,0.03) 0%, transparent 60%);
}

.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--border2) 1px, transparent 1px),
    linear-gradient(90deg, var(--border2) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 80% 80% at 50% 50%, black 0%, transparent 100%);
}

.hero-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.2s forwards;
}

.hero-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7vw, 96px);
  font-weight: 900;
  line-height: 1.0;
  letter-spacing: -2px;
  max-width: 800px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.4s forwards;
}

.hero-title em {
  font-style: italic;
  color: var(--red);
}

.hero-sub {
  font-size: 18px;
  font-weight: 300;
  color: var(--muted);
  max-width: 540px;
  line-height: 1.7;
  margin-top: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.6s forwards;
}

.hero-stat-row {
  display: flex;
  gap: 48px;
  margin-top: 60px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.8s forwards;
}

.hero-stat { display: flex; flex-direction: column; gap: 4px; }
.hero-stat-num {
  font-family: 'Playfair Display', serif;
  font-size: 42px;
  font-weight: 700;
  line-height: 1;
  color: var(--text);
}
.hero-stat-num span { color: var(--red); }
.hero-stat-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-scroll {
  position: absolute;
  bottom: 40px;
  left: 60px;
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  opacity: 0;
  animation: fadeUp 1s ease 1.2s forwards;
}
.hero-scroll::before {
  content: '';
  width: 40px;
  height: 1px;
  background: var(--muted2);
  animation: growLine 1s ease 1.4s both;
}

/* ── SECTIONS ── */
section {
  padding: 120px 60px;
  position: relative;
}

.section-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 20px;
}

.section-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  max-width: 680px;
  margin-bottom: 20px;
}

.section-body {
  font-size: 16px;
  font-weight: 400;
  color: #3a3a3a;
  max-width: 560px;
  line-height: 1.8;
}

/* ── PROBLEM SECTION ── */
.problem-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-top: 60px;
  align-items: start;
}

.problem-before {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
}

.problem-before::before {
  content: 'BEFORE';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
}

.problem-after {
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
  background: rgba(250,15,0,0.03);
}

.problem-after::before {
  content: 'WITH CONTENT COMPASS';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: rgba(250,15,0,0.5);
}

.search-mock {
  background: rgba(0,0,0,0.04);
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 10px 14px;
  font-family: 'DM Mono', monospace;
  font-size: 12px;
  color: var(--muted2);
  margin-bottom: 14px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.result-list { display: flex; flex-direction: column; gap: 8px; }
.result-item {
  padding: 10px 12px;
  background: rgba(0,0,0,0.03);
  border: 1px solid var(--border2);
  border-radius: 6px;
  font-size: 12px;
  color: var(--muted);
  display: flex;
  align-items: center;
  gap: 8px;
}
.result-item::before { content: '□'; color: var(--muted2); font-size: 10px; }

.journey-mock { display: flex; flex-direction: column; gap: 10px; }
.week-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 12px;
}
.week-bar.ir { background: rgba(59,130,246,0.1); border: 1px solid rgba(59,130,246,0.2); color: #93c5fd; }
.week-bar.gd { background: rgba(139,92,246,0.1); border: 1px solid rgba(139,92,246,0.2); color: #c4b5fd; }
.week-bar.gs { background: rgba(245,158,11,0.1); border: 1px solid rgba(245,158,11,0.2); color: #fcd34d; }
.week-label { font-family: 'DM Mono', monospace; font-size: 9px; letter-spacing: 1px; opacity: 0.7; }

/* ── FLOW DIAGRAM ── */
.flow-section { overflow: hidden; }

.flow-container {
  margin-top: 80px;
  position: relative;
}

/* Three columns */
.flow-cols {
  display: grid;
  grid-template-columns: 1fr 60px 1fr 60px 1fr 60px 1fr;
  gap: 0;
  align-items: start;
}

.flow-col { display: flex; flex-direction: column; gap: 0; }

.flow-col-header {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--muted2);
  padding: 0 0 16px;
  border-bottom: 1px solid var(--border);
  margin-bottom: 20px;
}

.flow-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 52px; /* align with cards */
  color: var(--muted2);
  font-size: 18px;
}

/* Input card */
.input-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 18px;
  position: relative;
}

.input-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.input-field {
  font-size: 12px;
  color: var(--text);
  line-height: 1.6;
  margin-bottom: 8px;
}

.input-tag {
  display: inline-block;
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 10px;
  font-weight: 500;
  background: rgba(250,15,0,0.12);
  border: 1px solid rgba(250,15,0,0.25);
  color: var(--red);
  margin-right: 4px;
  margin-bottom: 4px;
}

/* Theme nodes */
.theme-node {
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 11.5px;
  line-height: 1.4;
  margin-bottom: 8px;
  cursor: default;
  transition: all 0.2s;
  border: 1px solid;
  position: relative;
}

.theme-node.active {
  background: rgba(250,15,0,0.08);
  border-color: rgba(250,15,0,0.3);
  color: var(--text);
}
.theme-node.active .theme-dot { background: var(--red); box-shadow: 0 0 8px var(--red); }

.theme-node.secondary {
  background: rgba(0,0,0,0.03);
  border-color: var(--border);
  color: var(--muted);
}
.theme-node.secondary .theme-dot { background: var(--muted2); }

.theme-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  position: absolute;
  right: 12px; top: 50%;
  transform: translateY(-50%);
}

/* Play tags */
.play-card {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 12px;
  margin-bottom: 8px;
  border: 1px solid;
  display: flex;
  align-items: center;
  gap: 8px;
}

.play-card.p1 { background: rgba(59,130,246,0.08); border-color: rgba(59,130,246,0.25); color: #93c5fd; }
.play-card.p2 { background: rgba(139,92,246,0.08); border-color: rgba(139,92,246,0.25); color: #c4b5fd; }
.play-card.p3 { background: rgba(16,185,129,0.08); border-color: rgba(16,185,129,0.25); color: #6ee7b7; }
.play-card.p4 { background: rgba(245,158,11,0.08); border-color: rgba(245,158,11,0.25); color: #fcd34d; }
.play-card.p5 { background: rgba(6,182,212,0.08); border-color: rgba(6,182,212,0.25); color: #67e8f9; }

.play-dot { width: 7px; height: 7px; border-radius: 50%; flex-shrink: 0; }
.p1 .play-dot { background: #3b82f6; }
.p2 .play-dot { background: #8b5cf6; }
.p3 .play-dot { background: #10b981; }
.p4 .play-dot { background: #f59e0b; }
.p5 .play-dot { background: #06b6d4; }

/* Content items */
.content-item {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 11px;
  margin-bottom: 8px;
  background: #fff;
  border: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 5px;
}

.content-title { font-size: 11.5px; color: var(--text); line-height: 1.4; }
.content-meta { display: flex; align-items: center; gap: 6px; }
.content-tier {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  padding: 1px 6px;
  border-radius: 4px;
  font-weight: 500;
}
.tier-ir { background: rgba(59,130,246,0.12); color: #93c5fd; }
.tier-gd { background: rgba(139,92,246,0.12); color: #c4b5fd; }
.tier-gs { background: rgba(245,158,11,0.12); color: #fcd34d; }
.content-play { font-size: 10px; color: var(--muted2); }

/* ── THEMES EXPLAINER ── */
.themes-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.theme-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 56px;
}

.theme-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.3s, transform 0.3s;
}

.theme-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}

.theme-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}

.theme-card-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-weight: 400;
  font-style: italic;
  line-height: 1.5;
  color: #1a1a1a;
  margin-bottom: 14px;
}

.theme-card-plays {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
}

.theme-play-tag {
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 9.5px;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: var(--dark3);
}

.theme-card-arrow {
  position: absolute;
  bottom: 16px; right: 16px;
  font-size: 18px;
  color: var(--muted2);
}

/* ── JOURNEY ARC ── */
.arc-section {}

.arc-weeks {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-top: 60px;
}

.arc-week {
  border-radius: 12px;
  padding: 24px;
  border: 1px solid;
  position: relative;
  overflow: hidden;
}

.arc-week::before {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 3px;
}

.arc-week.w1 { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.arc-week.w1::before { background: #3b82f6; }
.arc-week.w2 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w2::before { background: #8b5cf6; }
.arc-week.w3 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w3::before { background: linear-gradient(90deg, #8b5cf6, #f59e0b); }
.arc-week.w4 { background: rgba(245,158,11,0.06); border-color: rgba(245,158,11,0.2); }
.arc-week.w4::before { background: #f59e0b; }

.arc-week-num {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
  margin-bottom: 6px;
}
.arc-week-theme {
  font-family: 'Playfair Display', serif;
  font-size: 17px;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 12px;
}
.w1 .arc-week-theme { color: #93c5fd; }
.w2 .arc-week-theme { color: #c4b5fd; }
.w3 .arc-week-theme { color: #c4b5fd; }
.w4 .arc-week-theme { color: #fcd34d; }

.arc-week-desc { font-size: 12px; color: var(--muted); line-height: 1.6; }
.arc-tier-badge {
  display: inline-block;
  margin-top: 12px;
  padding: 3px 8px;
  border-radius: 6px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  font-weight: 500;
}
.w1 .arc-tier-badge { background: rgba(59,130,246,0.15); color: #93c5fd; }
.w2 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w3 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w4 .arc-tier-badge { background: rgba(245,158,11,0.15); color: #fcd34d; }

/* ── PERSONAS ── */
.persona-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin-top: 48px;
}

.persona-chip {
  padding: 8px 18px;
  border-radius: 40px;
  font-size: 12.5px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
  cursor: pointer;
  transition: all 0.2s;
  display: flex;
  align-items: center;
  gap: 6px;
}

.persona-chip:hover,
.persona-chip.active {
  border-color: rgba(250,15,0,0.4);
  background: rgba(250,15,0,0.08);
  color: var(--text);
}

.persona-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--red); opacity: 0; transition: opacity 0.2s; }
.persona-chip.active .persona-dot,
.persona-chip:hover .persona-dot { opacity: 1; }

/* ── NUMBERS SECTION ── */
.numbers-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
}

.numbers-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--border);
  margin-top: 60px;
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
}

.number-cell {
  background: #fff;
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  border: 1px solid rgba(0,0,0,0.08);
}

.number-val {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 900;
  line-height: 1;
  color: var(--text);
}
.number-val span { color: var(--red); }
.number-label {
  font-size: 12.5px;
  color: var(--muted);
  font-weight: 300;
  line-height: 1.5;
}
.number-sub {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  color: var(--muted2);
  letter-spacing: 1px;
  margin-top: 4px;
}

/* ── FOOTER CTA ── */
.cta-section {
  text-align: center;
  padding: 140px 60px;
  position: relative;
  overflow: hidden;
}

.cta-section::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(250,15,0,0.04) 0%, transparent 70%);
}

.cta-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(40px, 5vw, 72px);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -2px;
  max-width: 700px;
  margin: 0 auto 28px;
  position: relative;
}

.cta-sub {
  font-size: 16px;
  color: var(--muted);
  max-width: 480px;
  margin: 0 auto 48px;
  line-height: 1.7;
  position: relative;
}

.cta-badges {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
  position: relative;
}

.cta-badge {
  padding: 10px 22px;
  border-radius: 40px;
  font-size: 12px;
  font-weight: 500;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: #fff;
}

.cta-badge.primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}



/* ── ORIGIN RESTRUCTURED ── */
.origin-top {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-bottom: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--border);
}

.origin-top-left {}
.origin-top-right {}

.origin-bottom {
  display: flex;
  gap: 40px;
  align-items: flex-start;
  flex-wrap: wrap;
}

.origin-bottom-left {
  flex: 1;
  min-width: 260px;
}

/* Crawl / Walk / Run */
.crawl-walk-run {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: 4px;
}

.cwr-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 12px 16px;
  border-radius: 10px;
  border: 1px solid;
  transition: transform 0.2s;
}
.cwr-item:hover { transform: translateX(4px); }

.cwr-item.crawl { background: rgba(16,185,129,0.06); border-color: rgba(16,185,129,0.2); }
.cwr-item.walk  { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.cwr-item.run   { background: rgba(250,15,0,0.06);   border-color: rgba(250,15,0,0.2); }

.cwr-phase {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  min-width: 44px;
  padding-top: 1px;
  flex-shrink: 0;
}
.crawl .cwr-phase { color: #10b981; }
.walk  .cwr-phase { color: #3b82f6; }
.run   .cwr-phase { color: var(--red); }

.cwr-text {
  font-size: 13px;
  line-height: 1.5;
  color: #2a2a2a;
}
.cwr-text em { color: var(--text); font-style: normal; font-weight: 500; }

@media (max-width: 900px) {
  .origin-top { grid-template-columns: 1fr; gap: 40px; }
  .origin-bottom { flex-direction: column; }
}


.origin-single { max-width: 1100px; }
.origin-two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 28px;
  align-items: start;
}
.why-section {
  background: var(--dark2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 120px 60px;
}
.why-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: start;
}
.why-left {}
.why-right {}
@media (max-width: 900px) {
  .origin-two-col { grid-template-columns: 1fr; }
  .why-inner { grid-template-columns: 1fr; }
  .why-section { padding: 80px 24px; }
}

/* ── ORIGIN SECTION ── */
.origin-section {
  border-top: 1px solid var(--border);
  background: var(--dark);
}

.origin-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.origin-col {}

.origin-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(26px, 2.5vw, 38px);
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.5px;
  margin-bottom: 20px;
}

.origin-title em {
  font-style: italic;
  color: var(--red);
}

.origin-body {
  font-size: 15px;
  font-weight: 300;
  color: var(--muted);
  line-height: 1.8;
  margin-bottom: 16px;
}

.origin-teams {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: 32px;
  margin-bottom: 28px;
  padding: 20px 24px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
}

.origin-team { flex: 1; }

.origin-team-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 4px;
}

.origin-team-name {
  font-size: 15px;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 2px;
}

.origin-team-sub {
  font-size: 12px;
  color: var(--muted);
}

.origin-divider {
  font-size: 20px;
  color: var(--muted2);
  font-weight: 300;
  flex-shrink: 0;
}

.origin-audience {
  margin-top: 4px;
}

.origin-audience-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.origin-audience-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
}

.origin-chip {
  padding: 5px 14px;
  border-radius: 20px;
  font-size: 12px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
}

/* Aha card */
.aha-card {
  background: linear-gradient(135deg, rgba(250,15,0,0.08) 0%, rgba(250,15,0,0.03) 100%);
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 22px 24px;
  margin: 28px 0 28px;
  position: relative;
  overflow: hidden;
}

.aha-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--red);
}

.aha-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 10px;
}

.aha-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-style: italic;
  font-weight: 400;
  color: #1A1A1A;
  line-height: 1.7;
}

/* Questions */
.why-questions {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.why-q {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  padding: 14px 16px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}

.why-q:hover {
  border-color: rgba(250,15,0,0.3);
}

.why-q-num {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 1px;
  color: var(--red);
  flex-shrink: 0;
  padding-top: 2px;
  font-weight: 500;
}

.why-q-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.6;
}

.why-q-text strong {
  color: var(--text);
  font-weight: 600;
}

@media (max-width: 900px) {
  .origin-grid { grid-template-columns: 1fr; gap: 60px; }
}


.arc-tailor-note {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 20px;
  padding: 11px 16px;
  background: rgba(250,15,0,0.05);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 10px;
  max-width: 680px;
}
.arc-tailor-icon { color: var(--red); font-size: 13px; flex-shrink: 0; }
.arc-tailor-text { font-size: 12.5px; color: var(--muted); line-height: 1.5; }
.arc-tailor-text strong { color: var(--text); font-weight: 600; }


.why-learning-badge {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 24px;
  padding: 10px 16px;
  background: rgba(16,185,129,0.07);
  border: 1px solid rgba(16,185,129,0.25);
  border-radius: 10px;
  font-size: 12.5px;
  color: #6ee7b7;
  max-width: 420px;
  font-style: italic;
}
.why-learning-dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: #10b981;
  flex-shrink: 0;
  animation: pulse 2s ease infinite;
}
.why-open-q-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 14px;
}
.why-q-open {
  cursor: default;
}
.why-q-open:hover {
  border-color: rgba(16,185,129,0.3) !important;
}


.origin-disclaimer {
  display: flex;
  align-items: flex-start;
  gap: 7px;
  margin-top: 14px;
  padding: 9px 13px;
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border);
  border-radius: 8px;
  font-size: 11.5px;
  color: var(--muted);
  font-style: italic;
  max-width: 380px;
}

/* ── BENEFIT ROWS ── */
.benefit-row {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  padding: 12px 14px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}
.benefit-row:hover { border-color: rgba(255,255,255,0.12); }
.benefit-icon {
  width: 32px; height: 32px;
  border-radius: 8px;
  border: 1px solid;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.benefit-label {
  font-size: 13px;
  font-weight: 700;
  margin-bottom: 5px;
  font-family: 'DM Sans', sans-serif;
  color: #1a1a1a;
}
.benefit-desc {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.6;
}


/* ── SCORING SECTION ── */
.scoring-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
.scoring-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-top: 52px;
  margin-bottom: 32px;
}
@media(max-width:900px){ .scoring-grid { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .scoring-grid { grid-template-columns: 1fr; } }

.scoring-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 22px 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.2s, transform 0.2s;
}
.scoring-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}
.scoring-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}
.scoring-num {
  font-family: 'Playfair Display', serif;
  font-size: 36px;
  font-weight: 900;
  color: rgba(250,15,0,0.15);
  line-height: 1;
  margin-bottom: 10px;
}
.scoring-title {
  font-size: 15px;
  font-weight: 700;
  color: #1a1a1a;
  margin-bottom: 8px;
}
.scoring-body {
  font-size: 13.5px;
  color: #3a3a3a;
  line-height: 1.65;
}
.scoring-body strong { color: var(--text); }

.fit-tag {
  display: inline-block;
  padding: 1px 7px;
  border-radius: 5px;
  font-size: 11px;
  font-weight: 700;
  font-family: 'DM Mono', monospace;
}
.fit-tag.bf { background: rgba(16,185,129,0.15); color: #10b981; }
.fit-tag.gm { background: rgba(59,130,246,0.15); color: #3b82f6; }

.scoring-funfact {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  background: rgba(250,15,0,0.04);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 12px;
  padding: 20px 22px;
}
.scoring-funfact-icon {
  font-size: 20px;
  color: var(--red);
  flex-shrink: 0;
  margin-top: 2px;
}
.scoring-funfact-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 8px;
}
.scoring-funfact-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.7;
}
.scoring-funfact-text em { color: var(--text); font-style: normal; font-weight: 600; }



/* ── WHAT WE LEARNED SECTION ── */
.learned-section {
  padding: 120px 60px;
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
@media(max-width:900px){ .learned-section { padding: 80px 24px; } }

.learned-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 52px;
}
@media(max-width:800px){ .learned-grid { grid-template-columns: 1fr; } }

.learned-group {
  margin-top: 52px;
}
.learned-group-header {
  margin-bottom: 18px;
  padding-bottom: 14px;
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
  display: flex;
  align-items: baseline;
  gap: 16px;
  flex-wrap: wrap;
}
.learned-group-label {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1.5px;
}
.learned-group-sub {
  font-size: 12.5px;
  color: var(--muted);
}
.learned-cards-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
@media(max-width:900px){ .learned-cards-row { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .learned-cards-row { grid-template-columns: 1fr; } }

.learned-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.1);
  border-radius: 14px;
  padding: 24px 22px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: border-color 0.2s, transform 0.2s;
}
.learned-card:hover {
  border-color: rgba(250,15,0,0.25);
  transform: translateY(-2px);
}
.learned-icon {
  width: 38px;
  height: 38px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  flex-shrink: 0;
}
.learned-title {
  font-size: 14.5px;
  font-weight: 700;
  color: #1a1a1a;
  line-height: 1.35;
}
.learned-body {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.7;
}

/* ── ANIMATIONS ── */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

@keyframes growLine {
  from { width: 0; }
  to   { width: 40px; }
}

@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.15; }
}

@keyframes flowPulse {
  0% { opacity: 0.3; transform: scaleX(1); }
  50% { opacity: 1; transform: scaleX(1.02); }
  100% { opacity: 0.3; transform: scaleX(1); }
}

.animate-in {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.animate-in.visible {
  opacity: 1;
  transform: translateY(0);
}

/* stagger children */
.stagger > * { opacity: 0; transform: translateY(16px); transition: opacity 0.5s ease, transform 0.5s ease; }
.stagger.visible > *:nth-child(1) { opacity:1; transform:translateY(0); transition-delay: 0.0s; }
.stagger.visible > *:nth-child(2) { opacity:1; transform:translateY(0); transition-delay: 0.1s; }
.stagger.visible > *:nth-child(3) { opacity:1; transform:translateY(0); transition-delay: 0.2s; }
.stagger.visible > *:nth-child(4) { opacity:1; transform:translateY(0); transition-delay: 0.3s; }
.stagger.visible > *:nth-child(5) { opacity:1; transform:translateY(0); transition-delay: 0.4s; }
.stagger.visible > *:nth-child(6) { opacity:1; transform:translateY(0); transition-delay: 0.5s; }
.stagger.visible > *:nth-child(7) { opacity:1; transform:translateY(0); transition-delay: 0.6s; }
.stagger.visible > *:nth-child(8) { opacity:1; transform:translateY(0); transition-delay: 0.7s; }
.stagger.visible > *:nth-child(9) { opacity:1; transform:translateY(0); transition-delay: 0.8s; }

/* ── NAV ── */
nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 16px 60px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(247,245,242,0.92);
  backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  display: flex;
  align-items: center;
  gap: 10px;
}

.nav-ae {
  width: 28px; height: 28px;
  background: var(--red);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  font-weight: 800;
  color: #fff;
  font-family: 'Playfair Display', serif;
}

.nav-name {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.2px;
}

.nav-pill {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 20px;
  border: 1px solid rgba(250,15,0,0.3);
  color: var(--red);
  background: rgba(250,15,0,0.06);
}

/* Connector lines between flow columns */
.connector {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 44px;
  flex-direction: column;
  gap: 4px;
}

.connector-line {
  width: 1px;
  height: 20px;
  background: linear-gradient(to bottom, transparent, var(--border), transparent);
}

.connector-arrow {
  color: var(--muted2);
  font-size: 14px;
}

/* Responsive */
@media (max-width: 900px) {
  .hero { padding: 80px 24px; }
  section { padding: 80px 24px; }
  nav { padding: 14px 24px; }
  .flow-cols { grid-template-columns: 1fr; gap: 0; }
  .flow-arrow { display: none; }
  .problem-grid { grid-template-columns: 1fr; }
  .arc-weeks { grid-template-columns: 1fr 1fr; }
  .numbers-grid { grid-template-columns: 1fr 1fr; }
  .theme-grid { grid-template-columns: 1fr; }
}

/* Live dot */
.live-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--green);
  animation: pulse 2s ease infinite;
  display: inline-block;
  margin-right: 4px;
}

/* ── SIDE NAV ── */
.side-nav {
  position: fixed;
  left: 0; top: 50%;
  transform: translateY(-50%);
  z-index: 90;
  padding: 0 0 0 18px;
  pointer-events: none;
  width: 160px;
}
.side-nav-inner {
  display: flex;
  flex-direction: column;
  gap: 4px;
  pointer-events: all;
}
.sn-item {
  display: flex;
  align-items: center;
  gap: 8px;
  text-decoration: none;
  padding: 4px 0;
  cursor: pointer;
  group: true;
}
.sn-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: rgba(0,0,0,0.2);
  flex-shrink: 0;
  transition: all 0.2s;
}
.sn-label {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  letter-spacing: 0.5px;
  color: var(--muted);
  white-space: nowrap;
  transition: all 0.2s;
  pointer-events: none;
}
.sn-item:hover .sn-dot,
.sn-item.active .sn-dot {
  background: var(--red);
  box-shadow: 0 0 6px rgba(250,15,0,0.5);
  width: 8px; height: 8px;
}
.sn-item:hover .sn-label {
  color: var(--muted);
  transform: translateX(0);
}
.sn-item.active .sn-label {
  color: var(--red);
  transform: translateX(0);
}

/* connector lines between dots */
.sn-item:not(:last-child)::after {
  content: '';
  position: absolute;
  left: 19px;
  width: 1px;
  height: 12px;
  background: rgba(0,0,0,0.1);
  margin-top: 18px;
}
.side-nav-inner { position: relative; }

@media (max-width: 1100px) { .side-nav { display: none; } }

:root {
  --red: #FA0F00;
  --red-glow: rgba(250,15,0,0.07);
  --dark: #F7F5F2;
  --dark2: #FFFFFF;
  --dark3: #F2F0ED;
  --border: rgba(0,0,0,0.08);
  --border2: rgba(0,0,0,0.04);
  --text: #1A1A1A;
  --muted: #6B6560;
  --muted2: #B0AAA3;
  --blue: #2563EB;
  --purple: #7C3AED;
  --amber: #D97706;
  --green: #16A34A;
  --teal: #0891B2;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--dark);
  color: var(--text);
  min-height: 100vh;
  overflow-x: hidden;
}
@media (min-width: 1101px) {
  body { padding-left: 160px; }
  nav  { padding-left: calc(160px + 60px); }
  .hero { padding-left: 60px; }
  section { padding-left: 60px; }
}

/* ── GRAIN OVERLAY ── */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.035'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 1000;
  opacity: 0.15;
}

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 80px 60px;
  position: relative;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 80% 50%, rgba(250,15,0,0.04) 0%, transparent 70%),
    radial-gradient(ellipse 40% 60% at 10% 80%, rgba(59,130,246,0.04) 0%, transparent 60%),
    radial-gradient(ellipse 50% 40% at 50% 10%, rgba(139,92,246,0.03) 0%, transparent 60%);
}

.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--border2) 1px, transparent 1px),
    linear-gradient(90deg, var(--border2) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 80% 80% at 50% 50%, black 0%, transparent 100%);
}

.hero-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.2s forwards;
}

.hero-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7vw, 96px);
  font-weight: 900;
  line-height: 1.0;
  letter-spacing: -2px;
  max-width: 800px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.4s forwards;
}

.hero-title em {
  font-style: italic;
  color: var(--red);
}

.hero-sub {
  font-size: 18px;
  font-weight: 300;
  color: var(--muted);
  max-width: 540px;
  line-height: 1.7;
  margin-top: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.6s forwards;
}

.hero-stat-row {
  display: flex;
  gap: 48px;
  margin-top: 60px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.8s forwards;
}

.hero-stat { display: flex; flex-direction: column; gap: 4px; }
.hero-stat-num {
  font-family: 'Playfair Display', serif;
  font-size: 42px;
  font-weight: 700;
  line-height: 1;
  color: var(--text);
}
.hero-stat-num span { color: var(--red); }
.hero-stat-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-scroll {
  position: absolute;
  bottom: 40px;
  left: 60px;
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  opacity: 0;
  animation: fadeUp 1s ease 1.2s forwards;
}
.hero-scroll::before {
  content: '';
  width: 40px;
  height: 1px;
  background: var(--muted2);
  animation: growLine 1s ease 1.4s both;
}

/* ── SECTIONS ── */
section {
  padding: 120px 60px;
  position: relative;
}

.section-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 20px;
}

.section-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  max-width: 680px;
  margin-bottom: 20px;
}

.section-body {
  font-size: 16px;
  font-weight: 400;
  color: #3a3a3a;
  max-width: 560px;
  line-height: 1.8;
}

/* ── PROBLEM SECTION ── */
.problem-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-top: 60px;
  align-items: start;
}

.problem-before {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
}

.problem-before::before {
  content: 'BEFORE';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
}

.problem-after {
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
  background: rgba(250,15,0,0.03);
}

.problem-after::before {
  content: 'WITH CONTENT COMPASS';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: rgba(250,15,0,0.5);
}

.search-mock {
  background: rgba(0,0,0,0.04);
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 10px 14px;
  font-family: 'DM Mono', monospace;
  font-size: 12px;
  color: var(--muted2);
  margin-bottom: 14px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.result-list { display: flex; flex-direction: column; gap: 8px; }
.result-item {
  padding: 10px 12px;
  background: rgba(0,0,0,0.03);
  border: 1px solid var(--border2);
  border-radius: 6px;
  font-size: 12px;
  color: var(--muted);
  display: flex;
  align-items: center;
  gap: 8px;
}
.result-item::before { content: '□'; color: var(--muted2); font-size: 10px; }

.journey-mock { display: flex; flex-direction: column; gap: 10px; }
.week-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 12px;
}
.week-bar.ir { background: rgba(59,130,246,0.1); border: 1px solid rgba(59,130,246,0.2); color: #93c5fd; }
.week-bar.gd { background: rgba(139,92,246,0.1); border: 1px solid rgba(139,92,246,0.2); color: #c4b5fd; }
.week-bar.gs { background: rgba(245,158,11,0.1); border: 1px solid rgba(245,158,11,0.2); color: #fcd34d; }
.week-label { font-family: 'DM Mono', monospace; font-size: 9px; letter-spacing: 1px; opacity: 0.7; }

/* ── FLOW DIAGRAM ── */
.flow-section { overflow: hidden; }

.flow-container {
  margin-top: 80px;
  position: relative;
}

/* Three columns */
.flow-cols {
  display: grid;
  grid-template-columns: 1fr 60px 1fr 60px 1fr 60px 1fr;
  gap: 0;
  align-items: start;
}

.flow-col { display: flex; flex-direction: column; gap: 0; }

.flow-col-header {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--muted2);
  padding: 0 0 16px;
  border-bottom: 1px solid var(--border);
  margin-bottom: 20px;
}

.flow-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 52px; /* align with cards */
  color: var(--muted2);
  font-size: 18px;
}

/* Input card */
.input-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 18px;
  position: relative;
}

.input-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.input-field {
  font-size: 12px;
  color: var(--text);
  line-height: 1.6;
  margin-bottom: 8px;
}

.input-tag {
  display: inline-block;
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 10px;
  font-weight: 500;
  background: rgba(250,15,0,0.12);
  border: 1px solid rgba(250,15,0,0.25);
  color: var(--red);
  margin-right: 4px;
  margin-bottom: 4px;
}

/* Theme nodes */
.theme-node {
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 11.5px;
  line-height: 1.4;
  margin-bottom: 8px;
  cursor: default;
  transition: all 0.2s;
  border: 1px solid;
  position: relative;
}

.theme-node.active {
  background: rgba(250,15,0,0.08);
  border-color: rgba(250,15,0,0.3);
  color: var(--text);
}
.theme-node.active .theme-dot { background: var(--red); box-shadow: 0 0 8px var(--red); }

.theme-node.secondary {
  background: rgba(0,0,0,0.03);
  border-color: var(--border);
  color: var(--muted);
}
.theme-node.secondary .theme-dot { background: var(--muted2); }

.theme-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  position: absolute;
  right: 12px; top: 50%;
  transform: translateY(-50%);
}

/* Play tags */
.play-card {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 12px;
  margin-bottom: 8px;
  border: 1px solid;
  display: flex;
  align-items: center;
  gap: 8px;
}

.play-card.p1 { background: rgba(59,130,246,0.08); border-color: rgba(59,130,246,0.25); color: #93c5fd; }
.play-card.p2 { background: rgba(139,92,246,0.08); border-color: rgba(139,92,246,0.25); color: #c4b5fd; }
.play-card.p3 { background: rgba(16,185,129,0.08); border-color: rgba(16,185,129,0.25); color: #6ee7b7; }
.play-card.p4 { background: rgba(245,158,11,0.08); border-color: rgba(245,158,11,0.25); color: #fcd34d; }
.play-card.p5 { background: rgba(6,182,212,0.08); border-color: rgba(6,182,212,0.25); color: #67e8f9; }

.play-dot { width: 7px; height: 7px; border-radius: 50%; flex-shrink: 0; }
.p1 .play-dot { background: #3b82f6; }
.p2 .play-dot { background: #8b5cf6; }
.p3 .play-dot { background: #10b981; }
.p4 .play-dot { background: #f59e0b; }
.p5 .play-dot { background: #06b6d4; }

/* Content items */
.content-item {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 11px;
  margin-bottom: 8px;
  background: #fff;
  border: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 5px;
}

.content-title { font-size: 11.5px; color: var(--text); line-height: 1.4; }
.content-meta { display: flex; align-items: center; gap: 6px; }
.content-tier {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  padding: 1px 6px;
  border-radius: 4px;
  font-weight: 500;
}
.tier-ir { background: rgba(59,130,246,0.12); color: #93c5fd; }
.tier-gd { background: rgba(139,92,246,0.12); color: #c4b5fd; }
.tier-gs { background: rgba(245,158,11,0.12); color: #fcd34d; }
.content-play { font-size: 10px; color: var(--muted2); }

/* ── THEMES EXPLAINER ── */
.themes-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.theme-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 56px;
}

.theme-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.3s, transform 0.3s;
}

.theme-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}

.theme-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}

.theme-card-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-weight: 400;
  font-style: italic;
  line-height: 1.5;
  color: #1a1a1a;
  margin-bottom: 14px;
}

.theme-card-plays {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
}

.theme-play-tag {
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 9.5px;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: var(--dark3);
}

.theme-card-arrow {
  position: absolute;
  bottom: 16px; right: 16px;
  font-size: 18px;
  color: var(--muted2);
}

/* ── JOURNEY ARC ── */
.arc-section {}

.arc-weeks {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-top: 60px;
}

.arc-week {
  border-radius: 12px;
  padding: 24px;
  border: 1px solid;
  position: relative;
  overflow: hidden;
}

.arc-week::before {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 3px;
}

.arc-week.w1 { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.arc-week.w1::before { background: #3b82f6; }
.arc-week.w2 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w2::before { background: #8b5cf6; }
.arc-week.w3 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w3::before { background: linear-gradient(90deg, #8b5cf6, #f59e0b); }
.arc-week.w4 { background: rgba(245,158,11,0.06); border-color: rgba(245,158,11,0.2); }
.arc-week.w4::before { background: #f59e0b; }

.arc-week-num {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
  margin-bottom: 6px;
}
.arc-week-theme {
  font-family: 'Playfair Display', serif;
  font-size: 17px;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 12px;
}
.w1 .arc-week-theme { color: #93c5fd; }
.w2 .arc-week-theme { color: #c4b5fd; }
.w3 .arc-week-theme { color: #c4b5fd; }
.w4 .arc-week-theme { color: #fcd34d; }

.arc-week-desc { font-size: 12px; color: var(--muted); line-height: 1.6; }
.arc-tier-badge {
  display: inline-block;
  margin-top: 12px;
  padding: 3px 8px;
  border-radius: 6px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  font-weight: 500;
}
.w1 .arc-tier-badge { background: rgba(59,130,246,0.15); color: #93c5fd; }
.w2 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w3 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w4 .arc-tier-badge { background: rgba(245,158,11,0.15); color: #fcd34d; }

/* ── PERSONAS ── */
.persona-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin-top: 48px;
}

.persona-chip {
  padding: 8px 18px;
  border-radius: 40px;
  font-size: 12.5px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
  cursor: pointer;
  transition: all 0.2s;
  display: flex;
  align-items: center;
  gap: 6px;
}

.persona-chip:hover,
.persona-chip.active {
  border-color: rgba(250,15,0,0.4);
  background: rgba(250,15,0,0.08);
  color: var(--text);
}

.persona-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--red); opacity: 0; transition: opacity 0.2s; }
.persona-chip.active .persona-dot,
.persona-chip:hover .persona-dot { opacity: 1; }

/* ── NUMBERS SECTION ── */
.numbers-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
}

.numbers-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--border);
  margin-top: 60px;
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
}

.number-cell {
  background: #fff;
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  border: 1px solid rgba(0,0,0,0.08);
}

.number-val {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 900;
  line-height: 1;
  color: var(--text);
}
.number-val span { color: var(--red); }
.number-label {
  font-size: 12.5px;
  color: var(--muted);
  font-weight: 300;
  line-height: 1.5;
}
.number-sub {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  color: var(--muted2);
  letter-spacing: 1px;
  margin-top: 4px;
}

/* ── FOOTER CTA ── */
.cta-section {
  text-align: center;
  padding: 140px 60px;
  position: relative;
  overflow: hidden;
}

.cta-section::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(250,15,0,0.04) 0%, transparent 70%);
}

.cta-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(40px, 5vw, 72px);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -2px;
  max-width: 700px;
  margin: 0 auto 28px;
  position: relative;
}

.cta-sub {
  font-size: 16px;
  color: var(--muted);
  max-width: 480px;
  margin: 0 auto 48px;
  line-height: 1.7;
  position: relative;
}

.cta-badges {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
  position: relative;
}

.cta-badge {
  padding: 10px 22px;
  border-radius: 40px;
  font-size: 12px;
  font-weight: 500;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: #fff;
}

.cta-badge.primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}



/* ── ORIGIN RESTRUCTURED ── */
.origin-top {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-bottom: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--border);
}

.origin-top-left {}
.origin-top-right {}

.origin-bottom {
  display: flex;
  gap: 40px;
  align-items: flex-start;
  flex-wrap: wrap;
}

.origin-bottom-left {
  flex: 1;
  min-width: 260px;
}

/* Crawl / Walk / Run */
.crawl-walk-run {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: 4px;
}

.cwr-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 12px 16px;
  border-radius: 10px;
  border: 1px solid;
  transition: transform 0.2s;
}
.cwr-item:hover { transform: translateX(4px); }

.cwr-item.crawl { background: rgba(16,185,129,0.06); border-color: rgba(16,185,129,0.2); }
.cwr-item.walk  { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.cwr-item.run   { background: rgba(250,15,0,0.06);   border-color: rgba(250,15,0,0.2); }

.cwr-phase {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  min-width: 44px;
  padding-top: 1px;
  flex-shrink: 0;
}
.crawl .cwr-phase { color: #10b981; }
.walk  .cwr-phase { color: #3b82f6; }
.run   .cwr-phase { color: var(--red); }

.cwr-text {
  font-size: 13px;
  line-height: 1.5;
  color: #2a2a2a;
}
.cwr-text em { color: var(--text); font-style: normal; font-weight: 500; }

@media (max-width: 900px) {
  .origin-top { grid-template-columns: 1fr; gap: 40px; }
  .origin-bottom { flex-direction: column; }
}


.origin-single { max-width: 1100px; }
.origin-two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 28px;
  align-items: start;
}
.why-section {
  background: var(--dark2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 120px 60px;
}
.why-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: start;
}
.why-left {}
.why-right {}
@media (max-width: 900px) {
  .origin-two-col { grid-template-columns: 1fr; }
  .why-inner { grid-template-columns: 1fr; }
  .why-section { padding: 80px 24px; }
}

/* ── ORIGIN SECTION ── */
.origin-section {
  border-top: 1px solid var(--border);
  background: var(--dark);
}

.origin-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.origin-col {}

.origin-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(26px, 2.5vw, 38px);
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.5px;
  margin-bottom: 20px;
}

.origin-title em {
  font-style: italic;
  color: var(--red);
}

.origin-body {
  font-size: 15px;
  font-weight: 300;
  color: var(--muted);
  line-height: 1.8;
  margin-bottom: 16px;
}

.origin-teams {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: 32px;
  margin-bottom: 28px;
  padding: 20px 24px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
}

.origin-team { flex: 1; }

.origin-team-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 4px;
}

.origin-team-name {
  font-size: 15px;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 2px;
}

.origin-team-sub {
  font-size: 12px;
  color: var(--muted);
}

.origin-divider {
  font-size: 20px;
  color: var(--muted2);
  font-weight: 300;
  flex-shrink: 0;
}

.origin-audience {
  margin-top: 4px;
}

.origin-audience-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.origin-audience-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
}

.origin-chip {
  padding: 5px 14px;
  border-radius: 20px;
  font-size: 12px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
}

/* Aha card */
.aha-card {
  background: linear-gradient(135deg, rgba(250,15,0,0.08) 0%, rgba(250,15,0,0.03) 100%);
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 22px 24px;
  margin: 28px 0 28px;
  position: relative;
  overflow: hidden;
}

.aha-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--red);
}

.aha-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 10px;
}

.aha-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-style: italic;
  font-weight: 400;
  color: #1A1A1A;
  line-height: 1.7;
}

/* Questions */
.why-questions {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.why-q {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  padding: 14px 16px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}

.why-q:hover {
  border-color: rgba(250,15,0,0.3);
}

.why-q-num {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 1px;
  color: var(--red);
  flex-shrink: 0;
  padding-top: 2px;
  font-weight: 500;
}

.why-q-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.6;
}

.why-q-text strong {
  color: var(--text);
  font-weight: 600;
}

@media (max-width: 900px) {
  .origin-grid { grid-template-columns: 1fr; gap: 60px; }
}


.arc-tailor-note {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 20px;
  padding: 11px 16px;
  background: rgba(250,15,0,0.05);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 10px;
  max-width: 680px;
}
.arc-tailor-icon { color: var(--red); font-size: 13px; flex-shrink: 0; }
.arc-tailor-text { font-size: 12.5px; color: var(--muted); line-height: 1.5; }
.arc-tailor-text strong { color: var(--text); font-weight: 600; }


.why-learning-badge {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 24px;
  padding: 10px 16px;
  background: rgba(16,185,129,0.07);
  border: 1px solid rgba(16,185,129,0.25);
  border-radius: 10px;
  font-size: 12.5px;
  color: #6ee7b7;
  max-width: 420px;
  font-style: italic;
}
.why-learning-dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: #10b981;
  flex-shrink: 0;
  animation: pulse 2s ease infinite;
}
.why-open-q-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 14px;
}
.why-q-open {
  cursor: default;
}
.why-q-open:hover {
  border-color: rgba(16,185,129,0.3) !important;
}


.origin-disclaimer {
  display: flex;
  align-items: flex-start;
  gap: 7px;
  margin-top: 14px;
  padding: 9px 13px;
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border);
  border-radius: 8px;
  font-size: 11.5px;
  color: var(--muted);
  font-style: italic;
  max-width: 380px;
}

/* ── BENEFIT ROWS ── */
.benefit-row {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  padding: 12px 14px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}
.benefit-row:hover { border-color: rgba(255,255,255,0.12); }
.benefit-icon {
  width: 32px; height: 32px;
  border-radius: 8px;
  border: 1px solid;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.benefit-label {
  font-size: 13px;
  font-weight: 700;
  margin-bottom: 5px;
  font-family: 'DM Sans', sans-serif;
  color: #1a1a1a;
}
.benefit-desc {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.6;
}


/* ── SCORING SECTION ── */
.scoring-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
.scoring-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-top: 52px;
  margin-bottom: 32px;
}
@media(max-width:900px){ .scoring-grid { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .scoring-grid { grid-template-columns: 1fr; } }

.scoring-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 22px 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.2s, transform 0.2s;
}
.scoring-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}
.scoring-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}
.scoring-num {
  font-family: 'Playfair Display', serif;
  font-size: 36px;
  font-weight: 900;
  color: rgba(250,15,0,0.15);
  line-height: 1;
  margin-bottom: 10px;
}
.scoring-title {
  font-size: 15px;
  font-weight: 700;
  color: #1a1a1a;
  margin-bottom: 8px;
}
.scoring-body {
  font-size: 13.5px;
  color: #3a3a3a;
  line-height: 1.65;
}
.scoring-body strong { color: var(--text); }

.fit-tag {
  display: inline-block;
  padding: 1px 7px;
  border-radius: 5px;
  font-size: 11px;
  font-weight: 700;
  font-family: 'DM Mono', monospace;
}
.fit-tag.bf { background: rgba(16,185,129,0.15); color: #10b981; }
.fit-tag.gm { background: rgba(59,130,246,0.15); color: #3b82f6; }

.scoring-funfact {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  background: rgba(250,15,0,0.04);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 12px;
  padding: 20px 22px;
}
.scoring-funfact-icon {
  font-size: 20px;
  color: var(--red);
  flex-shrink: 0;
  margin-top: 2px;
}
.scoring-funfact-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 8px;
}
.scoring-funfact-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.7;
}
.scoring-funfact-text em { color: var(--text); font-style: normal; font-weight: 600; }



/* ── WHAT WE LEARNED SECTION ── */
.learned-section {
  padding: 120px 60px;
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
@media(max-width:900px){ .learned-section { padding: 80px 24px; } }

.learned-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 52px;
}
@media(max-width:800px){ .learned-grid { grid-template-columns: 1fr; } }

.learned-group {
  margin-top: 52px;
}
.learned-group-header {
  margin-bottom: 18px;
  padding-bottom: 14px;
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
  display: flex;
  align-items: baseline;
  gap: 16px;
  flex-wrap: wrap;
}
.learned-group-label {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1.5px;
}
.learned-group-sub {
  font-size: 12.5px;
  color: var(--muted);
}
.learned-cards-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
@media(max-width:900px){ .learned-cards-row { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .learned-cards-row { grid-template-columns: 1fr; } }

.learned-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.1);
  border-radius: 14px;
  padding: 24px 22px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: border-color 0.2s, transform 0.2s;
}
.learned-card:hover {
  border-color: rgba(250,15,0,0.25);
  transform: translateY(-2px);
}
.learned-icon {
  width: 38px;
  height: 38px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  flex-shrink: 0;
}
.learned-title {
  font-size: 14.5px;
  font-weight: 700;
  color: #1a1a1a;
  line-height: 1.35;
}
.learned-body {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.7;
}

/* ── ANIMATIONS ── */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

@keyframes growLine {
  from { width: 0; }
  to   { width: 40px; }
}

@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.15; }
}

@keyframes flowPulse {
  0% { opacity: 0.3; transform: scaleX(1); }
  50% { opacity: 1; transform: scaleX(1.02); }
  100% { opacity: 0.3; transform: scaleX(1); }
}

.animate-in {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.animate-in.visible {
  opacity: 1;
  transform: translateY(0);
}

/* stagger children */
.stagger > * { opacity: 0; transform: translateY(16px); transition: opacity 0.5s ease, transform 0.5s ease; }
.stagger.visible > *:nth-child(1) { opacity:1; transform:translateY(0); transition-delay: 0.0s; }
.stagger.visible > *:nth-child(2) { opacity:1; transform:translateY(0); transition-delay: 0.1s; }
.stagger.visible > *:nth-child(3) { opacity:1; transform:translateY(0); transition-delay: 0.2s; }
.stagger.visible > *:nth-child(4) { opacity:1; transform:translateY(0); transition-delay: 0.3s; }
.stagger.visible > *:nth-child(5) { opacity:1; transform:translateY(0); transition-delay: 0.4s; }
.stagger.visible > *:nth-child(6) { opacity:1; transform:translateY(0); transition-delay: 0.5s; }
.stagger.visible > *:nth-child(7) { opacity:1; transform:translateY(0); transition-delay: 0.6s; }
.stagger.visible > *:nth-child(8) { opacity:1; transform:translateY(0); transition-delay: 0.7s; }
.stagger.visible > *:nth-child(9) { opacity:1; transform:translateY(0); transition-delay: 0.8s; }

/* ── NAV ── */
nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 16px 60px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(247,245,242,0.92);
  backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  display: flex;
  align-items: center;
  gap: 10px;
}

.nav-ae {
  width: 28px; height: 28px;
  background: var(--red);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  font-weight: 800;
  color: #fff;
  font-family: 'Playfair Display', serif;
}

.nav-name {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.2px;
}

.nav-pill {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 20px;
  border: 1px solid rgba(250,15,0,0.3);
  color: var(--red);
  background: rgba(250,15,0,0.06);
}

/* Connector lines between flow columns */
.connector {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 44px;
  flex-direction: column;
  gap: 4px;
}

.connector-line {
  width: 1px;
  height: 20px;
  background: linear-gradient(to bottom, transparent, var(--border), transparent);
}

.connector-arrow {
  color: var(--muted2);
  font-size: 14px;
}

/* Responsive */
@media (max-width: 900px) {
  .hero { padding: 80px 24px; }
  section { padding: 80px 24px; }
  nav { padding: 14px 24px; }
  .flow-cols { grid-template-columns: 1fr; gap: 0; }
  .flow-arrow { display: none; }
  .problem-grid { grid-template-columns: 1fr; }
  .arc-weeks { grid-template-columns: 1fr 1fr; }
  .numbers-grid { grid-template-columns: 1fr 1fr; }
  .theme-grid { grid-template-columns: 1fr; }
}

/* Live dot */
.live-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--green);
  animation: pulse 2s ease infinite;
  display: inline-block;
  margin-right: 4px;
}

/* ── SIDE NAV ── */
.side-nav {
  position: fixed;
  left: 0; top: 50%;
  transform: translateY(-50%);
  z-index: 90;
  padding: 0 0 0 18px;
  pointer-events: none;
  width: 160px;
}
.side-nav-inner {
  display: flex;
  flex-direction: column;
  gap: 4px;
  pointer-events: all;
}
.sn-item {
  display: flex;
  align-items: center;
  gap: 8px;
  text-decoration: none;
  padding: 4px 0;
  cursor: pointer;
  group: true;
}
.sn-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: rgba(0,0,0,0.2);
  flex-shrink: 0;
  transition: all 0.2s;
}
.sn-label {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  letter-spacing: 0.5px;
  color: var(--muted);
  white-space: nowrap;
  transition: all 0.2s;
  pointer-events: none;
}
.sn-item:hover .sn-dot,
.sn-item.active .sn-dot {
  background: var(--red);
  box-shadow: 0 0 6px rgba(250,15,0,0.5);
  width: 8px; height: 8px;
}
.sn-item:hover .sn-label {
  color: var(--muted);
  transform: translateX(0);
}
.sn-item.active .sn-label {
  color: var(--red);
  transform: translateX(0);
}

/* connector lines between dots */
.sn-item:not(:last-child)::after {
  content: '';
  position: absolute;
  left: 19px;
  width: 1px;
  height: 12px;
  background: rgba(0,0,0,0.1);
  margin-top: 18px;
}
.side-nav-inner { position: relative; }

@media (max-width: 1100px) { .side-nav { display: none; } }

:root {
  --red: #FA0F00;
  --red-glow: rgba(250,15,0,0.07);
  --dark: #F7F5F2;
  --dark2: #FFFFFF;
  --dark3: #F2F0ED;
  --border: rgba(0,0,0,0.08);
  --border2: rgba(0,0,0,0.04);
  --text: #1A1A1A;
  --muted: #6B6560;
  --muted2: #B0AAA3;
  --blue: #2563EB;
  --purple: #7C3AED;
  --amber: #D97706;
  --green: #16A34A;
  --teal: #0891B2;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--dark);
  color: var(--text);
  min-height: 100vh;
  overflow-x: hidden;
}
@media (min-width: 1101px) {
  body { padding-left: 160px; }
  nav  { padding-left: calc(160px + 60px); }
  .hero { padding-left: 60px; }
  section { padding-left: 60px; }
}

/* ── GRAIN OVERLAY ── */
body::before {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.035'/%3E%3C/svg%3E");
  pointer-events: none;
  z-index: 1000;
  opacity: 0.15;
}

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 80px 60px;
  position: relative;
  overflow: hidden;
}

.hero-bg {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 80% 50%, rgba(250,15,0,0.04) 0%, transparent 70%),
    radial-gradient(ellipse 40% 60% at 10% 80%, rgba(59,130,246,0.04) 0%, transparent 60%),
    radial-gradient(ellipse 50% 40% at 50% 10%, rgba(139,92,246,0.03) 0%, transparent 60%);
}

.hero-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(var(--border2) 1px, transparent 1px),
    linear-gradient(90deg, var(--border2) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 80% 80% at 50% 50%, black 0%, transparent 100%);
}

.hero-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.2s forwards;
}

.hero-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7vw, 96px);
  font-weight: 900;
  line-height: 1.0;
  letter-spacing: -2px;
  max-width: 800px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.4s forwards;
}

.hero-title em {
  font-style: italic;
  color: var(--red);
}

.hero-sub {
  font-size: 18px;
  font-weight: 300;
  color: var(--muted);
  max-width: 540px;
  line-height: 1.7;
  margin-top: 28px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.6s forwards;
}

.hero-stat-row {
  display: flex;
  gap: 48px;
  margin-top: 60px;
  opacity: 0;
  animation: fadeUp 0.8s ease 0.8s forwards;
}

.hero-stat { display: flex; flex-direction: column; gap: 4px; }
.hero-stat-num {
  font-family: 'Playfair Display', serif;
  font-size: 42px;
  font-weight: 700;
  line-height: 1;
  color: var(--text);
}
.hero-stat-num span { color: var(--red); }
.hero-stat-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted);
}

.hero-scroll {
  position: absolute;
  bottom: 40px;
  left: 60px;
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  opacity: 0;
  animation: fadeUp 1s ease 1.2s forwards;
}
.hero-scroll::before {
  content: '';
  width: 40px;
  height: 1px;
  background: var(--muted2);
  animation: growLine 1s ease 1.4s both;
}

/* ── SECTIONS ── */
section {
  padding: 120px 60px;
  position: relative;
}

.section-label {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 3px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 20px;
}

.section-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(36px, 4vw, 56px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  max-width: 680px;
  margin-bottom: 20px;
}

.section-body {
  font-size: 16px;
  font-weight: 400;
  color: #3a3a3a;
  max-width: 560px;
  line-height: 1.8;
}

/* ── PROBLEM SECTION ── */
.problem-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.problem-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-top: 60px;
  align-items: start;
}

.problem-before {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
}

.problem-before::before {
  content: 'BEFORE';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
}

.problem-after {
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 28px;
  position: relative;
  overflow: hidden;
  background: rgba(250,15,0,0.03);
}

.problem-after::before {
  content: 'WITH CONTENT COMPASS';
  position: absolute;
  top: 16px; right: 16px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: rgba(250,15,0,0.5);
}

.search-mock {
  background: rgba(0,0,0,0.04);
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 10px 14px;
  font-family: 'DM Mono', monospace;
  font-size: 12px;
  color: var(--muted2);
  margin-bottom: 14px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.result-list { display: flex; flex-direction: column; gap: 8px; }
.result-item {
  padding: 10px 12px;
  background: rgba(0,0,0,0.03);
  border: 1px solid var(--border2);
  border-radius: 6px;
  font-size: 12px;
  color: var(--muted);
  display: flex;
  align-items: center;
  gap: 8px;
}
.result-item::before { content: '□'; color: var(--muted2); font-size: 10px; }

.journey-mock { display: flex; flex-direction: column; gap: 10px; }
.week-bar {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 12px;
}
.week-bar.ir { background: rgba(59,130,246,0.1); border: 1px solid rgba(59,130,246,0.2); color: #93c5fd; }
.week-bar.gd { background: rgba(139,92,246,0.1); border: 1px solid rgba(139,92,246,0.2); color: #c4b5fd; }
.week-bar.gs { background: rgba(245,158,11,0.1); border: 1px solid rgba(245,158,11,0.2); color: #fcd34d; }
.week-label { font-family: 'DM Mono', monospace; font-size: 9px; letter-spacing: 1px; opacity: 0.7; }

/* ── FLOW DIAGRAM ── */
.flow-section { overflow: hidden; }

.flow-container {
  margin-top: 80px;
  position: relative;
}

/* Three columns */
.flow-cols {
  display: grid;
  grid-template-columns: 1fr 60px 1fr 60px 1fr 60px 1fr;
  gap: 0;
  align-items: start;
}

.flow-col { display: flex; flex-direction: column; gap: 0; }

.flow-col-header {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  color: var(--muted2);
  padding: 0 0 16px;
  border-bottom: 1px solid var(--border);
  margin-bottom: 20px;
}

.flow-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 52px; /* align with cards */
  color: var(--muted2);
  font-size: 18px;
}

/* Input card */
.input-card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 18px;
  position: relative;
}

.input-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.input-field {
  font-size: 12px;
  color: var(--text);
  line-height: 1.6;
  margin-bottom: 8px;
}

.input-tag {
  display: inline-block;
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 10px;
  font-weight: 500;
  background: rgba(250,15,0,0.12);
  border: 1px solid rgba(250,15,0,0.25);
  color: var(--red);
  margin-right: 4px;
  margin-bottom: 4px;
}

/* Theme nodes */
.theme-node {
  padding: 10px 14px;
  border-radius: 8px;
  font-size: 11.5px;
  line-height: 1.4;
  margin-bottom: 8px;
  cursor: default;
  transition: all 0.2s;
  border: 1px solid;
  position: relative;
}

.theme-node.active {
  background: rgba(250,15,0,0.08);
  border-color: rgba(250,15,0,0.3);
  color: var(--text);
}
.theme-node.active .theme-dot { background: var(--red); box-shadow: 0 0 8px var(--red); }

.theme-node.secondary {
  background: rgba(0,0,0,0.03);
  border-color: var(--border);
  color: var(--muted);
}
.theme-node.secondary .theme-dot { background: var(--muted2); }

.theme-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  position: absolute;
  right: 12px; top: 50%;
  transform: translateY(-50%);
}

/* Play tags */
.play-card {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 12px;
  margin-bottom: 8px;
  border: 1px solid;
  display: flex;
  align-items: center;
  gap: 8px;
}

.play-card.p1 { background: rgba(59,130,246,0.08); border-color: rgba(59,130,246,0.25); color: #93c5fd; }
.play-card.p2 { background: rgba(139,92,246,0.08); border-color: rgba(139,92,246,0.25); color: #c4b5fd; }
.play-card.p3 { background: rgba(16,185,129,0.08); border-color: rgba(16,185,129,0.25); color: #6ee7b7; }
.play-card.p4 { background: rgba(245,158,11,0.08); border-color: rgba(245,158,11,0.25); color: #fcd34d; }
.play-card.p5 { background: rgba(6,182,212,0.08); border-color: rgba(6,182,212,0.25); color: #67e8f9; }

.play-dot { width: 7px; height: 7px; border-radius: 50%; flex-shrink: 0; }
.p1 .play-dot { background: #3b82f6; }
.p2 .play-dot { background: #8b5cf6; }
.p3 .play-dot { background: #10b981; }
.p4 .play-dot { background: #f59e0b; }
.p5 .play-dot { background: #06b6d4; }

/* Content items */
.content-item {
  padding: 12px 14px;
  border-radius: 8px;
  font-size: 11px;
  margin-bottom: 8px;
  background: #fff;
  border: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 5px;
}

.content-title { font-size: 11.5px; color: var(--text); line-height: 1.4; }
.content-meta { display: flex; align-items: center; gap: 6px; }
.content-tier {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  padding: 1px 6px;
  border-radius: 4px;
  font-weight: 500;
}
.tier-ir { background: rgba(59,130,246,0.12); color: #93c5fd; }
.tier-gd { background: rgba(139,92,246,0.12); color: #c4b5fd; }
.tier-gs { background: rgba(245,158,11,0.12); color: #fcd34d; }
.content-play { font-size: 10px; color: var(--muted2); }

/* ── THEMES EXPLAINER ── */
.themes-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}

.theme-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 56px;
}

.theme-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.3s, transform 0.3s;
}

.theme-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}

.theme-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}

.theme-card-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-weight: 400;
  font-style: italic;
  line-height: 1.5;
  color: #1a1a1a;
  margin-bottom: 14px;
}

.theme-card-plays {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
}

.theme-play-tag {
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 9.5px;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: var(--dark3);
}

.theme-card-arrow {
  position: absolute;
  bottom: 16px; right: 16px;
  font-size: 18px;
  color: var(--muted2);
}

/* ── JOURNEY ARC ── */
.arc-section {}

.arc-weeks {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-top: 60px;
}

.arc-week {
  border-radius: 12px;
  padding: 24px;
  border: 1px solid;
  position: relative;
  overflow: hidden;
}

.arc-week::before {
  content: '';
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 3px;
}

.arc-week.w1 { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.arc-week.w1::before { background: #3b82f6; }
.arc-week.w2 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w2::before { background: #8b5cf6; }
.arc-week.w3 { background: rgba(139,92,246,0.06); border-color: rgba(139,92,246,0.2); }
.arc-week.w3::before { background: linear-gradient(90deg, #8b5cf6, #f59e0b); }
.arc-week.w4 { background: rgba(245,158,11,0.06); border-color: rgba(245,158,11,0.2); }
.arc-week.w4::before { background: #f59e0b; }

.arc-week-num {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  color: var(--muted2);
  margin-bottom: 6px;
}
.arc-week-theme {
  font-family: 'Playfair Display', serif;
  font-size: 17px;
  font-weight: 700;
  line-height: 1.3;
  margin-bottom: 12px;
}
.w1 .arc-week-theme { color: #93c5fd; }
.w2 .arc-week-theme { color: #c4b5fd; }
.w3 .arc-week-theme { color: #c4b5fd; }
.w4 .arc-week-theme { color: #fcd34d; }

.arc-week-desc { font-size: 12px; color: var(--muted); line-height: 1.6; }
.arc-tier-badge {
  display: inline-block;
  margin-top: 12px;
  padding: 3px 8px;
  border-radius: 6px;
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1px;
  font-weight: 500;
}
.w1 .arc-tier-badge { background: rgba(59,130,246,0.15); color: #93c5fd; }
.w2 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w3 .arc-tier-badge { background: rgba(139,92,246,0.15); color: #c4b5fd; }
.w4 .arc-tier-badge { background: rgba(245,158,11,0.15); color: #fcd34d; }

/* ── PERSONAS ── */
.persona-row {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  margin-top: 48px;
}

.persona-chip {
  padding: 8px 18px;
  border-radius: 40px;
  font-size: 12.5px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
  cursor: pointer;
  transition: all 0.2s;
  display: flex;
  align-items: center;
  gap: 6px;
}

.persona-chip:hover,
.persona-chip.active {
  border-color: rgba(250,15,0,0.4);
  background: rgba(250,15,0,0.08);
  color: var(--text);
}

.persona-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--red); opacity: 0; transition: opacity 0.2s; }
.persona-chip.active .persona-dot,
.persona-chip:hover .persona-dot { opacity: 1; }

/* ── NUMBERS SECTION ── */
.numbers-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
}

.numbers-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--border);
  margin-top: 60px;
  border: 1px solid var(--border);
  border-radius: 12px;
  overflow: hidden;
}

.number-cell {
  background: #fff;
  padding: 36px 28px;
  display: flex;
  flex-direction: column;
  gap: 6px;
  border: 1px solid rgba(0,0,0,0.08);
}

.number-val {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 900;
  line-height: 1;
  color: var(--text);
}
.number-val span { color: var(--red); }
.number-label {
  font-size: 12.5px;
  color: var(--muted);
  font-weight: 300;
  line-height: 1.5;
}
.number-sub {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  color: var(--muted2);
  letter-spacing: 1px;
  margin-top: 4px;
}

/* ── FOOTER CTA ── */
.cta-section {
  text-align: center;
  padding: 140px 60px;
  position: relative;
  overflow: hidden;
}

.cta-section::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 60% at 50% 50%, rgba(250,15,0,0.04) 0%, transparent 70%);
}

.cta-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(40px, 5vw, 72px);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -2px;
  max-width: 700px;
  margin: 0 auto 28px;
  position: relative;
}

.cta-sub {
  font-size: 16px;
  color: var(--muted);
  max-width: 480px;
  margin: 0 auto 48px;
  line-height: 1.7;
  position: relative;
}

.cta-badges {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
  position: relative;
}

.cta-badge {
  padding: 10px 22px;
  border-radius: 40px;
  font-size: 12px;
  font-weight: 500;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.5px;
  border: 1px solid var(--border);
  color: var(--muted);
  background: #fff;
}

.cta-badge.primary {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}



/* ── ORIGIN RESTRUCTURED ── */
.origin-top {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-bottom: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--border);
}

.origin-top-left {}
.origin-top-right {}

.origin-bottom {
  display: flex;
  gap: 40px;
  align-items: flex-start;
  flex-wrap: wrap;
}

.origin-bottom-left {
  flex: 1;
  min-width: 260px;
}

/* Crawl / Walk / Run */
.crawl-walk-run {
  display: flex;
  flex-direction: column;
  gap: 10px;
  margin-top: 4px;
}

.cwr-item {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 12px 16px;
  border-radius: 10px;
  border: 1px solid;
  transition: transform 0.2s;
}
.cwr-item:hover { transform: translateX(4px); }

.cwr-item.crawl { background: rgba(16,185,129,0.06); border-color: rgba(16,185,129,0.2); }
.cwr-item.walk  { background: rgba(59,130,246,0.06); border-color: rgba(59,130,246,0.2); }
.cwr-item.run   { background: rgba(250,15,0,0.06);   border-color: rgba(250,15,0,0.2); }

.cwr-phase {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  min-width: 44px;
  padding-top: 1px;
  flex-shrink: 0;
}
.crawl .cwr-phase { color: #10b981; }
.walk  .cwr-phase { color: #3b82f6; }
.run   .cwr-phase { color: var(--red); }

.cwr-text {
  font-size: 13px;
  line-height: 1.5;
  color: #2a2a2a;
}
.cwr-text em { color: var(--text); font-style: normal; font-weight: 500; }

@media (max-width: 900px) {
  .origin-top { grid-template-columns: 1fr; gap: 40px; }
  .origin-bottom { flex-direction: column; }
}


.origin-single { max-width: 1100px; }
.origin-two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  margin-top: 28px;
  align-items: start;
}
.why-section {
  background: var(--dark2);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 120px 60px;
}
.why-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: start;
}
.why-left {}
.why-right {}
@media (max-width: 900px) {
  .origin-two-col { grid-template-columns: 1fr; }
  .why-inner { grid-template-columns: 1fr; }
  .why-section { padding: 80px 24px; }
}

/* ── ORIGIN SECTION ── */
.origin-section {
  border-top: 1px solid var(--border);
  background: var(--dark);
}

.origin-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.origin-col {}

.origin-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(26px, 2.5vw, 38px);
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.5px;
  margin-bottom: 20px;
}

.origin-title em {
  font-style: italic;
  color: var(--red);
}

.origin-body {
  font-size: 15px;
  font-weight: 300;
  color: var(--muted);
  line-height: 1.8;
  margin-bottom: 16px;
}

.origin-teams {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: 32px;
  margin-bottom: 28px;
  padding: 20px 24px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 12px;
}

.origin-team { flex: 1; }

.origin-team-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 4px;
}

.origin-team-name {
  font-size: 15px;
  font-weight: 600;
  color: var(--text);
  margin-bottom: 2px;
}

.origin-team-sub {
  font-size: 12px;
  color: var(--muted);
}

.origin-divider {
  font-size: 20px;
  color: var(--muted2);
  font-weight: 300;
  flex-shrink: 0;
}

.origin-audience {
  margin-top: 4px;
}

.origin-audience-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 10px;
}

.origin-audience-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
}

.origin-chip {
  padding: 5px 14px;
  border-radius: 20px;
  font-size: 12px;
  font-weight: 500;
  border: 1px solid var(--border);
  background: #fff;
  color: var(--muted);
}

/* Aha card */
.aha-card {
  background: linear-gradient(135deg, rgba(250,15,0,0.08) 0%, rgba(250,15,0,0.03) 100%);
  border: 1px solid rgba(250,15,0,0.25);
  border-radius: 12px;
  padding: 22px 24px;
  margin: 28px 0 28px;
  position: relative;
  overflow: hidden;
}

.aha-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--red);
}

.aha-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 10px;
}

.aha-text {
  font-family: 'Playfair Display', serif;
  font-size: 16px;
  font-style: italic;
  font-weight: 400;
  color: #1A1A1A;
  line-height: 1.7;
}

/* Questions */
.why-questions {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.why-q {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  padding: 14px 16px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}

.why-q:hover {
  border-color: rgba(250,15,0,0.3);
}

.why-q-num {
  font-family: 'DM Mono', monospace;
  font-size: 10px;
  letter-spacing: 1px;
  color: var(--red);
  flex-shrink: 0;
  padding-top: 2px;
  font-weight: 500;
}

.why-q-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.6;
}

.why-q-text strong {
  color: var(--text);
  font-weight: 600;
}

@media (max-width: 900px) {
  .origin-grid { grid-template-columns: 1fr; gap: 60px; }
}


.arc-tailor-note {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 20px;
  padding: 11px 16px;
  background: rgba(250,15,0,0.05);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 10px;
  max-width: 680px;
}
.arc-tailor-icon { color: var(--red); font-size: 13px; flex-shrink: 0; }
.arc-tailor-text { font-size: 12.5px; color: var(--muted); line-height: 1.5; }
.arc-tailor-text strong { color: var(--text); font-weight: 600; }


.why-learning-badge {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 24px;
  padding: 10px 16px;
  background: rgba(16,185,129,0.07);
  border: 1px solid rgba(16,185,129,0.25);
  border-radius: 10px;
  font-size: 12.5px;
  color: #6ee7b7;
  max-width: 420px;
  font-style: italic;
}
.why-learning-dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: #10b981;
  flex-shrink: 0;
  animation: pulse 2s ease infinite;
}
.why-open-q-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--muted2);
  margin-bottom: 14px;
}
.why-q-open {
  cursor: default;
}
.why-q-open:hover {
  border-color: rgba(16,185,129,0.3) !important;
}


.origin-disclaimer {
  display: flex;
  align-items: flex-start;
  gap: 7px;
  margin-top: 14px;
  padding: 9px 13px;
  background: rgba(255,255,255,0.03);
  border: 1px solid var(--border);
  border-radius: 8px;
  font-size: 11.5px;
  color: var(--muted);
  font-style: italic;
  max-width: 380px;
}

/* ── BENEFIT ROWS ── */
.benefit-row {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  padding: 12px 14px;
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.12);
  border-radius: 10px;
  transition: border-color 0.2s;
}
.benefit-row:hover { border-color: rgba(255,255,255,0.12); }
.benefit-icon {
  width: 32px; height: 32px;
  border-radius: 8px;
  border: 1px solid;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.benefit-label {
  font-size: 13px;
  font-weight: 700;
  margin-bottom: 5px;
  font-family: 'DM Sans', sans-serif;
  color: #1a1a1a;
}
.benefit-desc {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.6;
}


/* ── SCORING SECTION ── */
.scoring-section {
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
.scoring-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-top: 52px;
  margin-bottom: 32px;
}
@media(max-width:900px){ .scoring-grid { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .scoring-grid { grid-template-columns: 1fr; } }

.scoring-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.14);
  border-radius: 12px;
  padding: 22px 20px;
  position: relative;
  overflow: hidden;
  transition: border-color 0.2s, transform 0.2s;
}
.scoring-card:hover {
  border-color: rgba(250,15,0,0.3);
  transform: translateY(-2px);
}
.scoring-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--red), transparent);
}
.scoring-num {
  font-family: 'Playfair Display', serif;
  font-size: 36px;
  font-weight: 900;
  color: rgba(250,15,0,0.15);
  line-height: 1;
  margin-bottom: 10px;
}
.scoring-title {
  font-size: 15px;
  font-weight: 700;
  color: #1a1a1a;
  margin-bottom: 8px;
}
.scoring-body {
  font-size: 13.5px;
  color: #3a3a3a;
  line-height: 1.65;
}
.scoring-body strong { color: var(--text); }

.fit-tag {
  display: inline-block;
  padding: 1px 7px;
  border-radius: 5px;
  font-size: 11px;
  font-weight: 700;
  font-family: 'DM Mono', monospace;
}
.fit-tag.bf { background: rgba(16,185,129,0.15); color: #10b981; }
.fit-tag.gm { background: rgba(59,130,246,0.15); color: #3b82f6; }

.scoring-funfact {
  display: flex;
  gap: 16px;
  align-items: flex-start;
  background: rgba(250,15,0,0.04);
  border: 1px solid rgba(250,15,0,0.2);
  border-radius: 12px;
  padding: 20px 22px;
}
.scoring-funfact-icon {
  font-size: 20px;
  color: var(--red);
  flex-shrink: 0;
  margin-top: 2px;
}
.scoring-funfact-label {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 8px;
}
.scoring-funfact-text {
  font-size: 13.5px;
  color: var(--muted);
  line-height: 1.7;
}
.scoring-funfact-text em { color: var(--text); font-style: normal; font-weight: 600; }



/* ── WHAT WE LEARNED SECTION ── */
.learned-section {
  padding: 120px 60px;
  background: #EDECEA;
  border-top: 1.5px solid rgba(0,0,0,0.1);
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
}
@media(max-width:900px){ .learned-section { padding: 80px 24px; } }

.learned-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 52px;
}
@media(max-width:800px){ .learned-grid { grid-template-columns: 1fr; } }

.learned-group {
  margin-top: 52px;
}
.learned-group-header {
  margin-bottom: 18px;
  padding-bottom: 14px;
  border-bottom: 1.5px solid rgba(0,0,0,0.1);
  display: flex;
  align-items: baseline;
  gap: 16px;
  flex-wrap: wrap;
}
.learned-group-label {
  font-family: 'DM Mono', monospace;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1.5px;
}
.learned-group-sub {
  font-size: 12.5px;
  color: var(--muted);
}
.learned-cards-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
@media(max-width:900px){ .learned-cards-row { grid-template-columns: 1fr 1fr; } }
@media(max-width:600px){ .learned-cards-row { grid-template-columns: 1fr; } }

.learned-card {
  background: #fff;
  border: 1.5px solid rgba(0,0,0,0.1);
  border-radius: 14px;
  padding: 24px 22px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: border-color 0.2s, transform 0.2s;
}
.learned-card:hover {
  border-color: rgba(250,15,0,0.25);
  transform: translateY(-2px);
}
.learned-icon {
  width: 38px;
  height: 38px;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 18px;
  flex-shrink: 0;
}
.learned-title {
  font-size: 14.5px;
  font-weight: 700;
  color: #1a1a1a;
  line-height: 1.35;
}
.learned-body {
  font-size: 13px;
  color: #3a3a3a;
  line-height: 1.7;
}

/* ── ANIMATIONS ── */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

@keyframes growLine {
  from { width: 0; }
  to   { width: 40px; }
}

@keyframes pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.15; }
}

@keyframes flowPulse {
  0% { opacity: 0.3; transform: scaleX(1); }
  50% { opacity: 1; transform: scaleX(1.02); }
  100% { opacity: 0.3; transform: scaleX(1); }
}

.animate-in {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}
.animate-in.visible {
  opacity: 1;
  transform: translateY(0);
}

/* stagger children */
.stagger > * { opacity: 0; transform: translateY(16px); transition: opacity 0.5s ease, transform 0.5s ease; }
.stagger.visible > *:nth-child(1) { opacity:1; transform:translateY(0); transition-delay: 0.0s; }
.stagger.visible > *:nth-child(2) { opacity:1; transform:translateY(0); transition-delay: 0.1s; }
.stagger.visible > *:nth-child(3) { opacity:1; transform:translateY(0); transition-delay: 0.2s; }
.stagger.visible > *:nth-child(4) { opacity:1; transform:translateY(0); transition-delay: 0.3s; }
.stagger.visible > *:nth-child(5) { opacity:1; transform:translateY(0); transition-delay: 0.4s; }
.stagger.visible > *:nth-child(6) { opacity:1; transform:translateY(0); transition-delay: 0.5s; }
.stagger.visible > *:nth-child(7) { opacity:1; transform:translateY(0); transition-delay: 0.6s; }
.stagger.visible > *:nth-child(8) { opacity:1; transform:translateY(0); transition-delay: 0.7s; }
.stagger.visible > *:nth-child(9) { opacity:1; transform:translateY(0); transition-delay: 0.8s; }

/* ── NAV ── */
nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 16px 60px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(247,245,242,0.92);
  backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--border);
}

.nav-logo {
  display: flex;
  align-items: center;
  gap: 10px;
}

.nav-ae {
  width: 28px; height: 28px;
  background: var(--red);
  border-radius: 6px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 12px;
  font-weight: 800;
  color: #fff;
  font-family: 'Playfair Display', serif;
}

.nav-name {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.2px;
}

.nav-pill {
  font-family: 'DM Mono', monospace;
  font-size: 9px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 20px;
  border: 1px solid rgba(250,15,0,0.3);
  color: var(--red);
  background: rgba(250,15,0,0.06);
}

/* Connector lines between flow columns */
.connector {
  display: flex;
  align-items: center;
  justify-content: center;
  padding-top: 44px;
  flex-direction: column;
  gap: 4px;
}

.connector-line {
  width: 1px;
  height: 20px;
  background: linear-gradient(to bottom, transparent, var(--border), transparent);
}

.connector-arrow {
  color: var(--muted2);
  font-size: 14px;
}

/* Responsive */
@media (max-width: 900px) {
  .hero { padding: 80px 24px; }
  section { padding: 80px 24px; }
  nav { padding: 14px 24px; }
  .flow-cols { grid-template-columns: 1fr; gap: 0; }
  .flow-arrow { display: none; }
  .problem-grid { grid-template-columns: 1fr; }
  .arc-weeks { grid-template-columns: 1fr 1fr; }
  .numbers-grid { grid-template-columns: 1fr 1fr; }
  .theme-grid { grid-template-columns: 1fr; }
}

/* Live dot */
.live-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--green);
  animation: pulse 2s ease infinite;
  display: inline-block;
  margin-right: 4px;
}

/* ── SIDE NAV ── */
.side-nav {
  position: fixed;
  left: 0; top: 50%;
  transform: translateY(-50%);
  z-index: 90;
  padding: 0 0 0 18px;
  pointer-events: none;
  width: 160px;
}
.side-nav-inner {
  display: flex;
  flex-direction: column;
  gap: 4px;
  pointer-events: all;
}
.sn-item {
  display: flex;
  align-items: center;
  gap: 8px;
  text-decoration: none;
  padding: 4px 0;
  cursor: pointer;
  group: true;
}
.sn-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: rgba(0,0,0,0.2);
  flex-shrink: 0;
  transition: all 0.2s;
}
.sn-label {
  font-family: 'DM Mono', monospace;
  font-size: 9.5px;
  letter-spacing: 0.5px;
  color: var(--muted);
  white-space: nowrap;
  transition: all 0.2s;
  pointer-events: none;
}
.sn-item:hover .sn-dot,
.sn-item.active .sn-dot {
  background: var(--red);
  box-shadow: 0 0 6px rgba(250,15,0,0.5);
  width: 8px; height: 8px;
}
.sn-item:hover .sn-label {
  color: var(--muted);
  transform: translateX(0);
}
.sn-item.active .sn-label {
  color: var(--red);
  transform: translateX(0);
}

/* connector lines between dots */
.sn-item:not(:last-child)::after {
  content: '';
  position: absolute;
  left: 19px;
  width: 1px;
  height: 12px;
  background: rgba(0,0,0,0.1);
  margin-top: 18px;
}
.side-nav-inner { position: relative; }

@media (max-width: 1100px) { .side-nav { display: none; } }